Only degree of its kind in Australia
Unbeatable employability career focused education
Course developed in consultation with industry
Why choose digital marketing and advertising at Deakin
Unlock your creative, strategic and digital potential with Deakin’s Bachelor of Digital Marketing and Advertising; the only degree of its kind offered by an Australian university. Explore the full spectrum of brand communication, where data, consumer relationships, creativity and technology collide. Study consumer psychology and business analytics while building your advertising craft – from copywriting and art direction to social media content and brand campaigns. Turn audience insights into creative brand stories that capture attention and influence behaviour.
Work with the industry tools and emerging technologies driving today's digital economy. Develop the skills to engage ethically with AI, think strategically and create compelling content across digital platforms. Build in-demand data-driven marketing knowledge, advertising and AI capabilities. Graduate ready for careers across digital marketing, marketing and advertising.
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Australia’s only degree of its kind
Build skills in digital marketing and advertising, from analytics to copywriting and art direction.
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Created with industry
This degree has been shaped by industry demand and built to reflect projected job growth in the Australian market.
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Experiential learning
Work on client briefs, build your portfolio, intern with one of Deakin’s 600+ partners, volunteer, study abroad, network and collaborate with peers.
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Industry-grade studios
We are the #1 public university in Australia for facilities and resources. Create using professional tools and technologies, while developing ethical AI capabilities.
Connected to industry
Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.
Deakin puts employability first
Career outcomes
Build creative, analytical and strategic skills for careers across digital marketing and advertising. You could shape brands, plan campaigns, create content and use audience insights to improve communication.
Social media manager
Plan social media strategies, create and oversee content, engage online communities and analyse performance. You may work with brands, agencies and influencers to strengthen digital communication.
- $88k
Typical salary in Australia
- 12.6%
Projected job growth in 5 years
Advertising manager
Plan, direct and coordinate advertising campaigns. Manage budgets, design strategies and work with creative teams.
- $93K
Typical salary in Australia
- 12,900
More advertising and marketing roles
Other jobs
- Brand designer
- Business analyst
- Communication designer
- Digital communications manager
- Digital designer
- UI/UX designer
“This degree brings together data-driven strategy, creative agility and ethical AI capability. Students think critically, turn audience insights into impactful brand stories, and are job-ready through hands-on, industry-aligned experiences.”
Dr Jennifer MartinFaculty of Arts and Education
Stories that start here
FAQs
Digital marketing is the practice of promoting products, services and brands through online channels, including search engines, social media, email, content platforms and paid advertising. It combines creative thinking with data analysis, consumer psychology and strategic planning. Deakin's Bachelor of Digital Marketing and Advertising prepares graduates with the full spectrum of skills to lead campaigns for global brands and local businesses alike.
A Bachelor of Digital Marketing and Advertising is purpose-built for careers in social media, content strategy and digital communications. The degree covers social media strategy, analytics, content creation, advertising platforms and brand management – giving you both the creative and analytical foundations social media managers need. Industry engagement and project work throughout the degree will help you build a professional portfolio before graduation.
Graduates of the Bachelor of Digital Marketing and Advertising pursue careers as digital marketing specialists, social media managers, content strategists, SEO and SEM specialists, digital account managers, brand managers and campaign analysts. These roles exist across industries globally – in agencies, corporations, technology companies, media and the not-for-profit sector.
Yes. The Bachelor of Digital Marketing and Advertising includes embedded work-integrated learning opportunities designed to help you build practical experience throughout your studies. You'll have opportunities to undertake internships, work on industry-informed projects and develop your professional portfolio, while Deakin's employability sequence supports you to build industry connections and prepare for your career.
Core subjects in Deakin's digital marketing degree include digital marketing strategy, consumer behaviour, social media marketing, search engine optimisation (SEO), content marketing, digital analytics, advertising theory, brand management and marketing communications. Elective units allow further specialisation in areas like data-driven marketing or creative advertising.
Related courses
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
What will I study in the Bachelor of Digital Marketing and Advertising?
Unlock creative and data-driven marketing skills, blending strategy, technology and storytelling to shape powerful brands.
Build your foundations
Digital marketing basics
Learn how brands connect with people online and how platforms shape behaviour. Build the fundamental concepts you will use across the degree.
Advertising craft and storytelling
Start turning insights into ideas. Develop copywriting, visual thinking and brand messaging skills through hands-on tasks.
Data and consumer insight
Build confidence with analytics and consumer psychology so you can spot patterns and make creative decisions backed by evidence.
Grow your toolkit
Content that earns attention
Develop campaign-ready content for social and digital channels. Learn how to plan, create and refine work for different audiences.
Strategy meets creativity
Strengthen your ability to write briefs and align ideas to brand goals. Use industry tools and learn to engage with AI ethically.
Professional skills in action
Work on projects that mirror industry practice, building collaboration, feedback and presentation skills.
Create integrated campaigns
Integrated campaign delivery
Bring strategy, content and media together in end-to-end brand communication projects that reflect digital marketing and advertising work.
Measure and optimise performance
Learn to evaluate results using data and dashboards, then optimise creative and media choices based on what the evidence shows.
Career-ready experience and support
Complete Deakin’s renowned employability sequence and access internship opportunities to build your portfolio and professional networks.
Course structure
To complete the Bachelor of Digital Marketing and Advertising students must pass 24 credit points.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Are you a current student? For course information that applies to the year you started your degree, visit the handbook.
All students are required to meet the University's academic progress and conduct requirements
Units
Compulsory 0-credit point module
To be completed in the first trimester of study:
Level 1
Level 2
Level 3
Plus 1 credit point from:
Plus 1 credit point from:
What to expect while studying
You may be able to study available units in the optional third trimester to fast- track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Prepare for your future by getting real world experience and the employability skills to succeed, while completing your degree. The Employability Stream is tailored to support you to be future ready. Deakin’s suite of Work Integrated Learning programs can connect you with internships, social impact programs and opportunities to extend your skills in settings across the globe.
Elective units may also provide additional opportunities for Work Integrated Learning experiences.
At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.
If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.
When can I start?
When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Analyse, apply and evaluate theoretical and technical knowledge to produce ethical, authentic and effective marketing and advertising outcomes for the digital era. |
| Articulate knowledge of brand communication models and strategies within organisational contexts and produce compelling multimodal content for digital platforms and traditional media. |
| Analyse, evaluate and apply digital technologies in marketing and advertising practice to build and maintain mutually beneficial consumer and client relationships. |
| Identify and critically evaluate scholarly, industry media and market intelligence from diverse sources and apply insights in academic and practical contexts. |
| Identify relevant problems faced by organisations, and research, plan and formulate brand communication solutions that address complex consumer needs and values. |
| Learn in a self- directed manner, reflect on individual performance and take responsibility for current and ongoing professional development. |
| Work collaboratively on team-based projects, demonstrate initiative, provide and respond to constructive feedback and adapt flexibly to project demands. |
| Critically and ethically evaluate intercultural brand communication contexts and apply reflective thinking to work in consultation with Aboriginal and Torres Strait Islander peoples and across diverse social and cultural frameworks. |
Approved at Faculty Board
- Award granted
- Bachelor of Digital Marketing and Advertising
- Year
2027 course information
- VTAC code
To be advised
- Deakin code
- A337
- CRICOS code?Commonwealth Register of Institutions and Courses for Overseas Students
- 119518D Burwood (Melbourne)
- Level
- Undergraduate
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
Apply now
Apply directly to Deakin
Apply directly through StudyLink Connect. Depending on your location, you may need to apply through a Deakin Authorised Agent, who can support and submit your application.
See our guide to applying to Deakin for application steps and requirements.
Apply through VTAC
If you are an international student completing an Australian Year 12 in Australia or overseas, you must submit an application through the Victorian Tertiary Admissions Centre (VTAC). In addition, you may also apply directly to Deakin through StudyLink Connect - Deakin University's international student application service.
Recognition of prior learning
We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.
Pathways
Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication and Creative Arts (Honours) or the Master of Communication.