Course overview
Unlock your creative, strategic and digital potential with Deakin’s Bachelor of Digital Marketing and Advertising the only degree of its kind offered by an Australian university. Feel empowered to explore the full spectrum of brand communication, where data, consumer relationships, creativity and technology collide.
You’ll study consumer psychology and business analytics while building your advertising craft – from copywriting and art direction to social media content and brand communication. You’ll turn audience insights into creative brand stories that capture attention and influence behaviour.
Using industry tools, emerging technologies and how to ethically engage with AI tools that drive today’s digital economy, you’ll think strategically, create compelling content and deliver it across digital platforms.
Be prepared for careers across digital marketing, marketing and advertising, strengthened by data driven marketing knowledge, creative advertising skills and future focused capabilities in AI and digital innovation.
Want to become a strategic, creative and digital-savvy communicator?
This course is developed with industry and taught in a supportive environment by leading academics whose expertise will drive you to push boundaries, grow professionally and craft bold ideas that deliver results.
Deakin’s Bachelor of Digital Marketing and Advertising will challenge you from your first year, when you will explore the foundations of:
- digital marketing
- brand content
- advertising strategy.
From there, you’ll deepen your expertise in specialist areas, including:
- copywriting and ideation
- art direction and visualisation
- social media strategy
- consumer psychology
- brand insights.
You’ll study core units including Advertising Principles and Practices, Consumer Psychology, Business Analytics, Social Media Strategy, Creative Advertising Campaigns and more.
You’ll complete assessments that reflect industry practice, including strategy recommendation reports, data-visualisation dashboards, creative briefs, copywriting and art direction portfolios and integrated campaigns.
In your final year, you will bring everything together to create fully integrated digital brand communication campaigns. You’ll sharpen your ability to evaluate performance, manage client relationships and present impactful solutions.
Look forward to graduating with in-demand skills: data-informed thinking, creativity, problem-solving and digital storytelling. You’ll be ready to lead integrated campaigns in a digital-first communications industry with confidence.
At Deakin, you’ll learn by doing, through hands-on projects, industry engagement and creative experimentation. With embedded work-integrated learning opportunities and Deakin’s employability sequence, you will be supported to build your career from the get-go.
You’ll gain industry experience with internship opportunities, building your skills and strengthening your professional identity.
From day one, you will have the flexibility to study your degree your way. Slow down or speed up your studies, combine courses, or study on-campus or via our leading online learning platform.
Prepare to enter the field with confidence, equipped to contribute immediately in advertising agencies, digital media teams, brand and marketing departments and creative content studios.
Current Deakin students
To access your official course details for the year you started your degree, please visit the handbook
- Award granted
- Bachelor of Digital Marketing and Advertising
- Year
2026 course information
- VTAC code
To be advised
- Deakin code
- A337
- CRICOS code?Commonwealth Register of Institutions and Courses for Overseas Students
- 119518D Burwood (Melbourne)
- Level
- Undergraduate
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
Course structure
To complete the Bachelor of Digital Marketing and Advertising students must pass 24 credit points and meet the following course rules to be eligible to graduate. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 17 credit points of core units
- 3 credit points of Employability sequence units
- 4 credit points of elective units
- a maximum of 10 credit points at level 1
- a minimum of 6 credit points at level 3
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Students are required to meet the University's academic progress and conduct requirements.
Compulsory 0-credit point module
To be completed in the first trimester of study:
Level 1
Level 2
Level 3
Plus 1 credit point from:
Plus 1 credit point from:
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
New course available for intake from Trimester 1, 2027
Course duration
You may be able to study available units in the optional third trimester to fast- track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
Prepare for your future by getting real world experience and the employability skills to succeed, while completing your degree. The Employability Stream is tailored to support you to be future ready. Deakin’s suite of Work Integrated Learning programs can connect you with internships, social impact programs and opportunities to extend your skills in settings across the globe.
Elective units may also provide additional opportunities for Work Integrated Learning experiences.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
If you don't meet the academic entry requirements as outlined in the tabs below, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.
Academic requirements
If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:
Year 12 prerequisite subjects
- Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL
ATAR
- Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:
- successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent)
If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:
- completion of a certificate IV or higher in a related discipline
- completion of a diploma or higher in any discipline
- at least 50% completion of a diploma or higher in a related discipline
If you finished Year 12 more than three years ago, or did not finish Year 12, and have not undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.
Submit a personal statement outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter - it should be relevant and demonstrate your commitment and interest in this course or study area.
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Subject adjustment
A study score of 30 in any Business, Product Design And Technology, Economics, any English, Media, Interactive Digital Media, Psychology, Visual Communication Design or Extended Investigation equals 4 aggregate points per study. Overall maximum of 12 points.
Access and equity
Equity schemes and scholarships, formerly known as Special Entry Access Schemes (SEAS), enable Deakin to consider any disadvantaged circumstances you may have experienced and how these have impacted your studies. Equity schemes help us identify whether you are from an under- represented group when making selection decisions for certain courses. It's important to note that participation in an equity scheme does not exempt you from meeting the standard course entry requirements. Learn more about Deakin's equity schemes and scholarships.
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2026 students (PDF, 879KB) – their average ATARs, whether they had any previous higher education experience and more.
Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one- third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
Estimated tuition fee - (CSP) ?Enrolling in a Commonwealth Supported Place (CSP) means the Australian Government pays part of your course fees directly to Deakin, and you pay a 'student contribution'.
$16,301 for 1 yr full-time - Commonwealth Supported Place (HECS)
Learn more about fees.
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Scholarship options
We want to help you excel at Deakin. Our scholarships recognise your dedication and achievements, providing financial support that can ease the cost of living and studying. With less pressure, you’ll have more freedom to focus on what matters most – your education and future success.
Apply now
Apply through VTAC
Applications for Trimester 1, 2027 will open on 3 August. Each year, thousands of students prepare for uni with the help of Deakin support services. We offer a huge range of support, including one-on-one consultations, webinars, online resources and events throughout the year.
Apply directly to Deakin
To apply, create an account in the Deakin Application Portal, enter your personal details and education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.
Need more information on how to apply?
For information on the application process, including required documents and important dates, visit the How to apply webpage.
If you need assistance, please contact us.
Pathways
Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication and Creative Arts (Honours) or the Master of Communication.
Career outcomes
Deakin is the #1 Victorian university for graduate employment, and it shows. Graduates from the Bachelor of Digital Marketing and Advertising have a range of in-demand technical and transferable skills and are equipped to excel in professional roles, including:
- Advertising account manager
- Advertising art director
- Advertising copywriter
- Advertising strategist
- Brand manager
- Content marketing specialist
- Digital marketing analyst
- Digital brand strategist
- Digital content producer
- Digital marketing coordinator
- Digital media researcher
- Influencer marketing coordinator
- Marketing communications coordinator
- Performance marketing specialist
- Media and audience insights specialist
- Social media manager.
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Analyse, apply and evaluate theoretical and technical knowledge to produce ethical, authentic and effective marketing and advertising outcomes for the digital era. |
| Communication | Articulate knowledge of brand communication models and strategies within organisational contexts and produce compelling multimodal content for digital platforms and traditional media. |
| Digital literacy | Analyse, evaluate and apply digital technologies in marketing and advertising practice to build and maintain mutually beneficial consumer and client relationships. |
| Critical thinking | Identify and critically evaluate scholarly, industry media and market intelligence from diverse sources and apply insights in academic and practical contexts. |
| Problem solving | Identify relevant problems faced by organisations, and research, plan and formulate brand communication solutions that address complex consumer needs and values. |
| Self-management | Learn in a self- directed manner, reflect on individual performance and take responsibility for current and ongoing professional development. |
| Teamwork | Work collaboratively on team-based projects, demonstrate initiative, provide and respond to constructive feedback and adapt flexibly to project demands. |
| Global citizenship | Critically and ethically evaluate intercultural brand communication contexts and apply reflective thinking to work in consultation with Aboriginal and Torres Strait Islander peoples and across diverse social and cultural frameworks. |
Approved at Faculty Board
*Deakin references data from a range of government, higher education and reputable media sources. For more information, visit our University rankings page.
