Course overview
Study Deakin’s Bachelor of Marketing (Psychology) and become an expert at uncovering what drives consumers. This course brings together marketing and psychology to give you a unique skill set that is valued across all industries. Develop skills to analyse why people make decisions, then turn those insights into targeted, effective marketing campaigns.
Explore how consumers make decisions based on who they are and learn how to apply this knowledge through practical marketing and communication projects. You will graduate with a competitive edge for a wide range of roles and have the option to continue your studies towards becoming a Certified Practising Marketer or registered psychologist.
Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?
Hone your skills working on practical business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.
Leverage the strong industry partnerships of Deakin Business School and the School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:
- get hands-on experience with emerging technologies and analytics tools
- work on psychology-led marketing strategies in industry settings
- complete research reports, presentations and projects that simulate real-world scenarios
- create professional profiles and action plans to boost your employability.
These practical experiences are available to every student and are crucial in ensuring you graduate with industry insight, strong networks and real-world preparation. Deakin's deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Social Psychology and Integrated Marketing Communications in the Digital Age.
Key dates
Direct applications to Deakin for Trimester 2 2026 close 21 June 2026
Current Deakin students
To access your official course details for the year you started your degree, please visit the handbook
- Award granted
- Bachelor of Marketing (Psychology)
- Year
2026 course information
- VTAC code
- 1400510661 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400610661 - Online, Commonwealth Supported Place (HECS) - Deakin code
- M336
- CRICOS code?Commonwealth Register of Institutions and Courses for Overseas Students
- 0100820 Burwood (Melbourne)
- Level
- Undergraduate
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
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Choose a Deakin degree for vital industry experience on placements, hands-on learning in world-class facilities and guidance from industry-expert academics. We offer lifetime career support and are the #1 Victorian university for graduate employment.
Course structure
To complete the Bachelor of Marketing (Psychology), you must pass 24 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 23 credit points of core units
- 1 credit point of Work Integrated Learning (WIL) course elective units.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
All students are required to meet the University's academic progress and conduct requirements.
And one credit point from:
* Please contact Student Services regarding enrolment in this unit.
To be completed in the first trimester of study:-
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
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Unit selection
Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.
Part-time studies
part-time study is available via Campus and online mode. part-time study refers to academic workload, not mode of study.
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
If you don't meet the academic entry requirements as outlined in the tabs below, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.
Academic requirements
If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:
Year 12 prerequisite subjects
- Units 3 and 4: a study score of at least 30 in English EAL (English as an Additional Language) or at least 25 in English other than EAL
ATAR
- Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:
- successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree.
If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:
- completion of a certificate IV or higher in a related discipline
- completion of a diploma or higher in any discipline
- at least 50% completion of a diploma or higher in a related discipline
If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.
Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter – it should be relevant and demonstrate your commitment and interest in this course or study area.
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 30 in English as an Additional Language (EAL) or 25 in any other English
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Subject adjustment
A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology, Maths: General Mathematics or Psychology equals 2 aggregate points per study. Overall maximum of 12 points.
Access and equity
Equity schemes and scholarships, formerly known as Special Entry Access Schemes (SEAS), enable Deakin to consider any disadvantaged circumstances you may have experienced and how these have impacted your studies. Equity schemes help us identify whether you are from an under-represented group when making selection decisions for certain courses. It's important to note that participation in an equity scheme does not exempt you from meeting the standard course entry requirements. Learn more about Deakin's equity schemes and scholarships.
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2026 students (PDF, 879KB) – their average ATARs, whether they had any previous higher education experience and more.
Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
Please note that a maximum of five credit points can be granted for Psychology core units.
You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
Estimated tuition fee - (CSP) ?Enrolling in a Commonwealth Supported Place (CSP) means the Australian Government pays part of your course fees directly to Deakin, and you pay a 'student contribution'.
$16,377 for 1 yr full-time - Commonwealth Supported Place (HECS)
Learn more about fees.
The tuition fees you pay will depend on the units you choose, as each unit has its own cost. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Recognition of prior learning you have.
Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year. You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.
Learn more about fees and available payment options on our Current students fees website or estimate your tuition fees.
Scholarship options
We want to help you excel at Deakin. Our scholarships recognise your dedication and achievements, providing financial support that can ease the cost of living and studying. With less pressure, you’ll have more freedom to focus on what matters most – your education and future success.
Apply now
Apply through VTAC
Applications for Trimester 1, 2027 will open on 3 August. Each year, thousands of students prepare for uni with the help of Deakin support services. We offer a huge range of support, including one-on-one consultations, webinars, online resources and events throughout the year.
Apply directly to Deakin
To apply, create an account in the Deakin Application Portal, enter your personal details and education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.
Pathways
View pathways into the Bachelor of Marketing (Psychology) with our pathways finder.
Expand your career options and create pathways into further study.
Career outcomes
Deakin is ranked the #1 Victorian university for graduate employment, putting you in a strong position to choose from a diverse range of roles and industries, including: customer experience officer
- customer insights analyst
- customer journey expert
- advertiser
- consumer advocate
- communications manager
- digital marketing director
- insights data translator
- market and consumer research
- touchpoint and engagement designer
Professional recognition
The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).
Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.
Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).
Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing |
| Communication | Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications |
| Digital Literacy | Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology |
| Critical thinking | Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts |
| Problem Solving | Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions |
| Self-management | Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology |
| Teamwork | Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments |
| Global Citizenship | Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks |
*Deakin references data from a range of government, higher education and reputable media sources. For more information, visit our University rankings page.
