Accredited by the Australian HR Institute and APAC
80+ hours work-integrated learning
#1 Victorian university for business and psychology graduate employment
Why choose marketing (psychology) at Deakin
Understand what truly motivates consumers by combining marketing and psychology to deeply analyse consumer behaviour and turn insights into powerful marketing campaigns that deliver real results.
Develop practical skills in marketing strategy, consumer behaviour, digital marketing and data driven decision-making, while building a deep understanding of how people think, feel and act. With its industry focus, practical projects and 80+ hours of work-integrated learning, the Bachelor of Marketing (Psychology) will help you turn theory into experience that stands out to employers. You will graduate prepared for roles in brand management, market research, customer experience and digital marketing and progress to becoming a Certified Practising Marketer. Or choose to continue your studies towards becoming a registered psychologist.
-
Psychology meets marketing insight
Understand how people make decisions so you can design psychology-led marketing strategies grounded in real behavioural science.
-
Degrees shaped by employers
Learn marketing communications, strategy and analytics through a curriculum informed by industry, ensuring your skills reflect current business and marketing practice.
-
Digital and data capability
Build digital literacy and analytical skills that help you interpret consumer insights, evaluate campaigns, and support evidence-based marketing decisions.
-
Practical experience for every student
Apply psychology and marketing knowledge through work-integrated learning that develops professional capability and real industry insight.
Connected to industry
Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.
Deakin puts employability first
Career outcomes
Gain a competitive advantage for marketing careers by combining advanced consumer insights with your understanding of human behaviour, analytical skills and a marketing skillset valued by employers.
Market research analyst
Market research analysts investigate consumer preferences and behaviour, analyse data and trends, and translate findings into insights that support evidence-based marketing decisions.
- $110k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4/5
Job satisfaction
Digital marketing manager
Digital marketing managers plan and oversee campaigns across digital channels such as social media, web, search and email, using consumer insight to strengthen engagement and brand performance.
- $120k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4.3/5
Job satisfaction
Other jobs
- Digital marketing officer
- Communications manager
- Customer experience officer
- Consumer advocate
- Customer journey expert
- Advertiser
Key dates
Direct applications
Trimester 1 2027 applications close 7 February 2027
VTAC
FAQs
Yes – every Deakin student can access work-integrated learning (WIL) in their degree. Each year, more than 30,000+ students complete a placement or internship with partners including Microsoft, KPMG, EY and the National Australia Bank. You can access WIL through placements, industry projects, field-based experiences, simulations and global programs, helping you apply your skills and graduate with the experience and confidence employers value.
DeakinTALENT is Deakin's award-winning career service, and you can access it for life – not just while you're studying. From personalised career coaching sessions and AI-enhanced resume support to a jobs and internships board with employment opportunities, it’s designed to give you the career management skills and connections you need to stand out. Every Deakin degree is built with input from employers, so your course is designed around real workplace needs, now and into the future.
Entry requirements and the minimum ATAR vary by degree and are detailed on the degree page, but if your ATAR is below the cut-off, you still have options. Use the pathway finder tool to find the opportunities available to you, including associate degrees and Deakin Guaranteed ATAR, which offers eligible students a guaranteed entry score that's on average 10 points below the lowest selection rank. If you don't have an ATAR, Deakin Uni Ready is a free, supported program designed to build your skills and confidence and open doors to degrees in arts, health, science and business. Access programs and equity schemes are also available.
At Deakin, employability isn't an add-on – it's built in. Our degrees are designed with industry input, so your skills are aligned to what employers actually need. Every Deakin student can access work-integrated learning through opportunities such as placements, internships and industry projects, helping you build your professional network and practical experience before you even graduate. It's an approach that works: nine out of 10 Deakin graduates get a job within four to six months of finishing their degree.
Yes. Most eligible undergraduate students are offered a Commonwealth Supported Place meaning the government subsidises part of your tuition fees. If eligible, you can pay your student contribution using a HECS-HELP loan that you only start repaying once your income is above the repayment threshold. Deakin has scholarships that cater to our diverse student community, ranging from $5,000 per year for high ATAR achievers to $10,000 per year for students facing financial or personal hardship. The University also offers support services including financial counselling, budgeting help and access to short-term, interest-free loans to help you stay on track.
Deakin is the #1 Victorian university for student support and that starts the moment you accept your offer. Orientation is designed to help you feel welcome and get to know your community of classmates and teachers from day one. Across all campuses, there's a vibrant student community with clubs, events and opportunities to build real friendships. Deakin offers a range of services to help students stay healthy and safe, including sport and fitness facilities, free counselling, on-campus medical services and around-the-clock security.
Yes, and it's straightforward. You can transfer to Deakin in a few steps and apply for credit through recognition of prior learning (RPL), so you won't necessarily repeat subjects you've already completed. If you're coming from a TAFE partner, you may get guaranteed entry into second year with guaranteed RPL. Deakin's three-trimester system also means you may be able to start mid-year rather than waiting until March.
Most Deakin courses run across three trimesters per year instead of the traditional two semesters. Trimester 1 begins around March, Trimester 2 around July and Trimester 3 around November, each with roughly 12 weeks of teaching followed by an exam period. This means you can usually start your degree at three different points in the year and have more flexibility to manage your study load. Check the intakes by location section on the course page for details.
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
What will I study in the Bachelor of Marketing (Psychology)?
Learn how psychological insights help organisations understand consumers, shape brand experiences and create effective marketing campaigns. From core marketing and psychology units, progress towards specialised understanding in social psychology, integrated marketing communications in the digital age and more.
Foundations in marketing and psychology
Understand how consumers think and behave
Explore psychological foundations that explain how people learn, make decisions and respond to information and experiences.
Learn essential marketing concepts
Gain an introduction to marketing strategy, branding, and the role marketing plays in organisations and society.
Build business and analytical skills
Develop early capabilities in business data, communication, and professional practice that support marketing decision-making.
Consumer insights and marketing strategy
Explore consumer decision-making
Investigate the psychological and social factors that influence how consumers evaluate brands and make purchasing decisions.
Develop integrated marketing capabilities
Learn how organisations coordinate communication channels and brand strategies to reach audiences effectively.
Apply research and analytical methods
Build skills in interpreting consumer insights and behavioural data to inform marketing strategies.
Strategic marketing and industry experience
Design strategic marketing solutions
Explore advanced marketing strategy and apply behavioural insights to real business scenarios.
Strengthen ethical and responsible practice
Consider the ethical and sustainability implications of marketing and how organisations balance commercial goals with social responsibility.
Complete work-integrated learning
Gain hands-on industry exposure through an approved professional experience placement or project.
Course structure
To complete the Bachelor of Marketing (Psychology), you must pass 24 credit points.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Are you a current student? For course information that applies to the year you started your degree, visit the handbook.
All students are required to meet the University's academic progress and conduct requirements
Units
^Unit was previously coded MMK251
#Unit replaces MWL101
To be completed in the first trimester of study:-
Professional recognition
The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).
Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.
Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).
Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.
What to expect while studying
Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.
part-time study is available via Campus and online mode. part-time study refers to academic workload, not mode of study.
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.
If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.
When can I start?
When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing |
| Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications |
| Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology |
| Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts |
| Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions |
| Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology |
| Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments |
| Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks |
- Award granted
- Bachelor of Marketing (Psychology)
- Year
2027 course information
- VTAC code
- 1400510661 - Burwood (Melbourne), Commonwealth Supported Place (CSP)
1400610661 - Online, Commonwealth Supported Place (CSP) - Deakin code
- M336
- Level
- Undergraduate
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
Fees
Estimated tuition fee
$16,852
for 1 yr full-time - Commonwealth Supported Place (CSP)
The estimated tuition (student contribution) fee above is based on a typical first-year full-time enrolment of 8 credit points and is provided as a guide only. Your student contribution is determined by the units you enrol in and will vary depending on the units you choose, your study load, the course duration, and any approved recognition of prior learning. You may also be eligible for a HECS-HELP loan to defer payment of all or part of your student contribution.
Check your eligibility or learn more about CSP or HECS-HELP.
Scholarships
We want to help you excel at Deakin. Our scholarships recognise your dedication and achievements, providing financial support that can ease the cost of living and studying. With less pressure, you'll have more freedom to focus on what matters most – your education and future success.
Applications for 2027 are open
Ready to take the next step? Apply now to start your journey at Deakin and get ready for what’s next.
Key dates
Direct applications
Trimester 1 2027 applications close 7 February 2027
VTAC
Apply now
Apply direct
Simply create an account in the Deakin Application Portal, enter your personal and educational details, upload your supporting documents and submit your application.
Apply through VTAC
Applications are open. Apply through VTAC if you're:
- currently in Year 12 and applying for Trimester 1 or Semester 1
- applying for multiple undergraduate courses
Need help? Follow our step-by-step undergraduate guide to prepare and submit your application.
Recognition of prior learning
We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.
Please note that a maximum of five credit points can be granted for Psychology core units. You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Not sure if you'll meet entry requirements?
Deakin offers a range of pathways into the Bachelor of Marketing (Psychology) to suit your background and goals. Explore the pathways finder to see how previous study, diplomas or alternative qualifications can lead you into the course.
Pathways
Expand your career options and create pathways into further study.