Top 3 business school in Melbourne
#1 Victorian university for business course satisfaction
#1 Melbourne university for business and psychology graduate employment
Why choose marketing (psychology) at Deakin
Understand what truly motivates consumers by combining marketing and psychology to deeply analyse consumer behaviour and turn insights into powerful marketing campaigns that deliver real results.
Develop practical skills in marketing strategy, consumer behaviour, digital marketing and data driven decision-making, while building a deep understanding of how people think, feel and act. With its industry focus, practical projects and 80+ hours of work-integrated learning, the Bachelor of Marketing (Psychology) will help you turn theory into experience that stands out to employers. You will graduate prepared for roles in brand management, market research, customer experience and digital marketing and progress to becoming a Certified Practising Marketer. Or choose to continue your studies towards becoming a registered psychologist.
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Psychology meets marketing insight
Understand how people make decisions so you can design psychology-led marketing strategies grounded in real behavioural science.
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Degrees shaped by employers
Learn marketing communications, strategy and analytics through a curriculum informed by industry, ensuring your skills reflect current business and marketing practice.
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Digital and data capability
Build digital literacy and analytical skills that help you interpret consumer insights, evaluate campaigns, and support evidence-based marketing decisions.
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Practical experience for every student
Apply psychology and marketing knowledge through work-integrated learning that develops professional capability and real industry insight.
Connected to industry
Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.
Deakin puts employability first
Career outcomes
Gain a competitive advantage for marketing careers by combining advanced consumer insights with your understanding of human behaviour, analytical skills and a marketing skillset valued by employers.
Market research analyst
Market research analysts investigate consumer preferences and behaviour, analyse data and trends, and translate findings into insights that support evidence-based marketing decisions.
- $110k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4/5
Job satisfaction
Digital marketing manager
Digital marketing managers plan and oversee campaigns across digital channels such as social media, web, search and email, using consumer insight to strengthen engagement and brand performance.
- $120k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4.3/5
Job satisfaction
Other jobs
- Digital marketing officer
- Communications manager
- Customer experience officer
- Consumer advocate
- Customer journey expert
- Advertiser
FAQs
Deakin's campuses in Melbourne, Geelong and Warrnambool are set in vibrant, multicultural communities where it is easy to connect and feel at home. As the #1 university in Australia for international student happiness and student satisfaction, you will be supported at every step of your journey. You can join clubs and societies through the Deakin University Student Association (DUSA), attend social events, go on trips and live on campus to meet people from around the world. Each campus has fitness centres, cafes and 24-hour security, as well as prayer rooms and multifaith chaplains.
Deakin offers a range of merit-based scholarships that can reduce your tuition fees by 20%, 25%, 50% or 100% for the duration of your degree. Eligibility varies by scholarship and the degree you choose, but you will automatically be considered for most scholarships when you apply to Deakin. Use the Find a scholarship tool and filter by 'citizenship' to see what is available to you, or explore Australia Awards scholarships if you are from an eligible country.
As an international student at Deakin, you can work part time according to the conditions of your visa. On a Student Visa (Subclass 500), you can work up to 48 hours per fortnight during trimesters. When you are on a trimester break you can work as much as you want. Compulsory work experience that forms part of your degree does not count toward this limit. Find part-time roles and internships through DeakinTALENT and learn more about working in Australia.
Most students studying full time at Deakin need a Student Visa (Subclass 500). You can apply for this visa after you accept your offer and receive your electronic Confirmation of Enrolment (CoE). To apply, you will need a valid passport, your CoE, proof of Overseas Student Health Cover and any other documents required by the Department of Home Affairs. Apply as early as possible, but do not book travel until your visa has been granted. Find out more about student visas.
Australia is widely regarded as one of the safest and most welcoming countries in the world for students, with strong legal protections, reliable public services and a multicultural community. In fact, Melbourne is ranked the #4 student city in the world! At Deakin, you will be part of a supportive community, with 24/7 help, dedicated campus security and practical tools to help you feel safe, confident and connected. Deakin’s SafeZone app also connects you directly to campus security and support services if you ever need help. Find out more about studying in Australia.
Deakin offers a wide range of support to help you settle in and succeed throughout your studies – we are ranked the #1 university in Melbourne for student support. You can access 1:1 study support, English language support, career planning help, disability services and free counselling, as well as financial assistance if you need it. On campus, the SafeZone app and 24/7 security services mean help is always within reach. You can explore the full range of support services for international students or start an online chat with a student ambassador before you arrive.
To enrol in an undergraduate degree at Deakin, many degrees require a minimum IELTS score of 6.0 (or equivalent). Some degrees require higher scores so check the entry requirements tab on the degree page for details. You may also meet the requirement through recent secondary or university study completed in English, or by demonstrating five or more years of living and working in an English-speaking country. Eligibility is assessed on a case-by-case basis. If you do not yet meet the requirement, the Deakin University English Language Institute (DUELI) offers pathway programs to help develop your English reading, writing, listening and speaking skills. Completion of DUELI’s English for Academic Purposes can give you the minimum English language requirements for most Deakin degrees.
Deakin is the #1 university in Melbourne for international student graduate employment. Our degrees are developed with industry insight, so you will gain career-ready skills from the beginning. Each Deakin student can access work-integrated learning through opportunities including placements, internships and projects with well-known industry partners. Our dedicated international student career support program helps you learn about the Australian workforce, make connections and build your network through placements. You will get support with your resume, help looking for an internship or a job after graduation and even advice about your career options overseas.
There is more than one way to study at Deakin. If you do not meet the academic requirements, Deakin College offers a guaranteed pathway to Deakin with small, supportive classes on campus. If you meet the academic requirements but not the English requirements, you can enrol in a Deakin University English Language Institute (DUELI) English pathway program and progress to your chosen Deakin degree upon successful completion. Deakin also has formal pathway agreements with partner institutions in countries like China, India, Vietnam, Sri Lanka and the United States, so you can start your studies locally before transferring to Australia to complete your degree.
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
What will I study in the Bachelor of Marketing (Psychology)?
Learn how psychological insights help organisations understand consumers, shape brand experiences and create effective marketing campaigns. From core marketing and psychology units, progress towards specialised understanding in social psychology, integrated marketing communications in the digital age and more.
Foundations in marketing and psychology
Understand how consumers think and behave
Explore psychological foundations that explain how people learn, make decisions and respond to information and experiences.
Learn essential marketing concepts
Gain an introduction to marketing strategy, branding, and the role marketing plays in organisations and society.
Build business and analytical skills
Develop early capabilities in business data, communication, and professional practice that support marketing decision-making.
Consumer insights and marketing strategy
Explore consumer decision-making
Investigate the psychological and social factors that influence how consumers evaluate brands and make purchasing decisions.
Develop integrated marketing capabilities
Learn how organisations coordinate communication channels and brand strategies to reach audiences effectively.
Apply research and analytical methods
Build skills in interpreting consumer insights and behavioural data to inform marketing strategies.
Strategic marketing and industry experience
Design strategic marketing solutions
Explore advanced marketing strategy and apply behavioural insights to real business scenarios.
Strengthen ethical and responsible practice
Consider the ethical and sustainability implications of marketing and how organisations balance commercial goals with social responsibility.
Complete work-integrated learning
Gain hands-on industry exposure through an approved professional experience placement or project.
Course structure
To complete the Bachelor of Marketing (Psychology), you must pass 24 credit points.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Are you a current student? For course information that applies to the year you started your degree, visit the handbook.
All students are required to meet the University's academic progress and conduct requirements
Units
^Unit was previously coded MMK251
#Unit replaces MWL101
To be completed in the first trimester of study:-
Professional recognition
The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).
Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.
Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).
Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.
What to expect while studying
Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.
part-time study is available via Campus and online mode. part-time study refers to academic workload, not mode of study.
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.
If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.
When can I start?
When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing |
| Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications |
| Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology |
| Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts |
| Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions |
| Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology |
| Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments |
| Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks |
- Award granted
- Bachelor of Marketing (Psychology)
- Year
2027 course information
- VTAC code
- 1400510663 - Burwood (Melbourne), International full-fee paying place
- Deakin code
- M336
- CRICOS code?Commonwealth Register of Institutions and Courses for Overseas Students
- 0100820 Burwood (Melbourne)
- Level
- Undergraduate
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
Fees
Estimated tuition fee
$45,200
for 1 yr full-time AUD
The estimated tuition fee above is based on a typical first-year full-time enrolment of 8 credit points and is provided as a guide only. Your tuition fees are determined by your course and unit enrolment. Your tuition fees will vary depending on your study load, the course duration, and any approved recognition of prior learning.
Scholarships
Deakin scholarships recognise your hard work and achievements. Our support can ease the financial pressure of studying in Australia so you stay focused on your success. Numbers are limited, so apply early for the best chance.
Apply now
Apply directly to Deakin
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.
We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.
Apply through VTAC
If you are an international student completing an Australian Year 12 in Australia or overseas, you must submit an application through the Victorian Tertiary Admissions Centre (VTAC). In addition, you may also apply directly to Deakin through StudyLink Connect - Deakin University's international student application service.
Recognition of prior learning
We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.
Please note that a maximum of five credit points can be granted for Psychology core units. You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Pathways
Expand your career options and create pathways into further study.