Key facts
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Course overview
Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.
Get inside the mind of customers by learning about the psychology that drives consumer decisions. You'll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies.
Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.
Curious about what makes the mind tick?
Leverage the strong industry partnerships of Deakin's Business School and School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:
- get hands-on experience with emerging technologies and analytics tools
- work on psychology-led marketing strategies in industry settings
- complete research reports, presentations and projects that simulate real-world scenarios
- create professional profiles and action plans to boost your employability.
These practical experiences are available to every student and are crucial in ensuring you graduate well connected, confident and job-ready.
Deakin’s deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Psychopathology and Integrated Marketing Communications in the Digital Age.
Dual expertise in psychology and marketing doesn’t just open the door to a broader range of roles. It gives you a competitive advantage when you're applying for jobs. This course is also a recognised pathway to becoming a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.
Read MoreCourse information
- Award granted
- Bachelor of Marketing (Psychology)
- Year
2023 course information
- VTAC code
- 1400510663 - Burwood (Melbourne), International full-fee paying place
- Deakin code
- M336
- CRICOS code?
- 0100820 Burwood (Melbourne)
- Level
- Undergraduate
- Approval status
This course is approved by the University under the Higher Education Standards Framework.
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.
Course structure
To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are worth 1 credit point, so you must take 24 units (think of units as ‘subjects’) to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.
To complete the course you must include:
- 24 credit points of core units (including one Work Integrated Learning unit from a specified list)
Students are required to meet the University's academic progress and conduct requirements. Click here for more information.
Core units
And one credit point from:
* Please contact Student Services regarding enrolment in this unit.
Compulsory 0-credit point module
To be completed in the first trimester of study:-
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Additional course information
Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.
Part-time study is available via Campus and online mode. Part-time study refers to academic workload, not mode of study.
Course duration - additional informationCourse duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
This course provides students the opportunity to complete one or more work integrated learning units.
More Information: WIL Programs
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit https://immi.homeaffairs.gov.au. See Schedule 8 (8102)Visa Conditions.
Entry requirements
Senior certificate of education
If you are currently studying Year 12 or completed Year 12 in the previous two years and have not attempted higher education or VET/Polytechnic study since, your selection is based on the following.
VCE Prerequisite subjects
Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL.
ATAR
This course uses the ATAR as part of its selection consideration
Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.
International equivalent requirements
To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.
To submit an application please visit the how to apply page.
Higher education study
If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.
Education
This course uses your entire academic record as part of its selection considerations.
VCE Senior Secondary prerequisite studies
Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL or equivalent.
All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.
Personal statement
Please complete and submit a personal statement if you would like any of the following to be considered:
- factors outside your control
- your professional work
- life or community experience
Learn more about the personal statement.
Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.
International equivalent requirements
To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.
To submit an application please visit the how to apply page.
Polytechnic study
If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.
Education
This course uses your secondary education and subsequent academic records as part of its selection considerations.
VCE Senior Secondary prerequisite studies
Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL or equivalent.
All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.
Special Tertiary Admissions Test - Multiple Choice
All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum Certificate IV) within the last ten years (from commencement date of the course applied for).
Personal statement
Please complete and submit a personal statement if you would like any of the following to be considered:
- factors outside your control
- your professional work
- life or community experience
Learn more about the personal statement.
Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.
International equivalent requirements
To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.
To submit an application please visit the how to apply page.
Work and life experience
If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.
Education
This course uses your entire academic record as part of its selection considerations.
VCE Senior Secondary prerequisite studies
Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL or equivalent.
All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.
Special Tertiary Admissions Test - Multiple Choice
All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum Certificate IV) within the last ten years (from commencement date of the course applied for).
Personal statement
Please complete and submit a personal statement if you would like any of the following to be considered:
- factors outside your control
- your professional work
- life or community experience
Learn more about the personal statement.
Selection is competitive and meeting the minimum entry requirements does not guarantee selection. Our Admission Criteria and Selection Policy outlines the principles of selection.
International equivalent requirements
To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.
To submit an application please visit the how to apply page.
Selection adjustments
Subject adjustment
A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology, Maths: Further Mathematics or Psychology equals 2 aggregate points per study. Overall maximum of 12 points.
Access and equity
Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.
Admissions information
Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the ComparED website.
Special entry access schemes (SEAS) enables Deakin to consider disadvantageous circumstances you may have experienced and their impact upon your studies. SEAS also allows us to identify if you're from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements.
You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.
Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2023 students (PDF, 354.0KB) - their average ATARs, whether they had any previous higher education experience and more.
Recognition of prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
Please note that a maximum of five credit points can be granted for Psychology core units.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Fees and scholarships
Fee information
Learn more about fees and your options for paying.
The tuition fees you pay are determined by the course you are enrolled in.
The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.
Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about international student fees.
Scholarship options
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
Apply now
International students who are currently completing an Australian Year 12 in Australia or overseas should apply through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through StudyLink Connect – Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.
All other international students apply directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.
Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance
For information on the application process and closing dates, see the How to apply webpage.
If you’re still having problems, please contact Deakin International for assistance.
Entry pathways
Expand your career options and create pathways into further study.
Careers
Career outcomes
Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections).
This demand puts you in a strong position to choose from a diverse range of roles and areas including:
- advertising
- consumer advocacy
- customer experience officer
- customer journey expert
- customer insights analyst
- touchpoint and engagement designer
- insights data translator
- digital marketing director
- market and consumer research
- communications manager
Professional recognition
The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).
Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.
Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).
Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
| Discipline Specific knowledge and capabilities | Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing |
| Communication | Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications |
| Digital Literacy | Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology |
| Critical thinking | Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts |
| Problem Solving | Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions |
| Self-management | Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology |
| Teamwork | Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments |
| Global Citizenship | Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks |
|
| |
Events Explore more events
