Bachelor of Marketing (Psychology)

Undergraduate degree

Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the underlying reasons behind consumer behaviour.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Duration

3 years full-time or part-time equivalent

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the underlying reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions, and graduate with a unique skill set that’s in demand across all industries.

Curious about what makes the mind tick?

Build skills in marketing, psychology, analytics, digital literacy and business, and bring them all together to develop a deep understanding of human decision-making.

Get inside the mind of customers by learning about the psychological science behind consumer behaviour. You’ll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviour. Then, get practical experience translating these insights into influential marketing and communication strategies.

Importantly, you’ll be challenged to apply these skills in business contexts. Leverage the strong industry partnerships of Deakin’s Business School and School of Psychology to take part in work-integrated learning programs that give you the opportunity to:

  • get hands-on with emerging technologies and analytics tools
  • work on psychology-led marketing strategies in industry settings
  • complete research reports, presentations and projects that simulate real-world scenarios
  • create professional profiles and action plans to boost your employability.

These practical experiences are available to every student and are crucial in preparing well-connected, confident and job-ready graduates.

Our deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. You’ll build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Psychopathology and Integrated Marketing Communications in the Digital Age.

Dual expertise in psychology and marketing doesn’t just open the door to a broader range of roles. It gives you a competitive advantage when you’re applying for jobs. This course is also a recognised pathway to becoming a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.

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Course structure

To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are 1 credit point, and so you must take 24 units (think of units as ‘subjects’) to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.

To complete the course you must include:

  • 24 credit points of core units (including one Work Integrated Learning unit from a specified list)

Students are required to meet the University's academic progress and conduct requirements. Click here for more information.

Key information

Award granted
Bachelor of Marketing (Psychology)
Year

2020 course information

VTAC code
1400510663 - Burwood (Melbourne), International full-fee paying place
Deakin code
M336
CRICOS code?
0100820
Level
Undergraduate
Approval status
This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Campuses by intake

Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

Trimester 1 - March

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 2 - July

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Additional course information

Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.

Part-time study is available via Campus and Cloud (online) mode.  Part-time study refers to academic workload, not mode of study.

Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Work experience

This course includes a mandatory 1 credit point Work Integrated Learning experience chosen from the specified list above.

More information: WIL Programs

Entry requirements

Entry information

Deakin University offers admission to undergraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

All applicants must meet the minimum English language requirements.

Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

Entry for applicants with recent secondary education (previous three years) will be based on their performance in the Senior Certificate of Education with an ATAR of at least 50, and pre-requisite units 3 and 4; a study score of at least 30 in English EAL (English as an additional language) or 25 in English other than EAL.

Entry for applicants with previous Tertiary, VET, life or work experience will be based on their performance in:

  • a Certificate IV in a related discipline OR
  • a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
  • successful completion of relevant study, equivalent to at least two Deakin University units, at an accredited higher education institution OR
  • other evidence of academic capability judged to be equivalent including a Foundation Program approved by Faculty Board or relevant work or life experience

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

Admissions information

Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.

Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).

You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2019 students (PDF, 746.6KB) - their average ATARs, whether they had any previous higher education experience and more.

Recognition of prior learning

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

Fees and scholarships

Fee information

Estimated tuition fee - full-fee paying place

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Scholarship options

A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

Apply now

How to apply

Apply through VTAC

Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC


Apply direct to Deakin

If you're applying to study in Trimester 3 (November), 2019:

Applications can be made directly to the University through the Course and Scholarship Applicant Portal.  For information on the application process and closing dates, see the How to apply web page.  Please note that closing dates may vary for individual courses.

If you're applying to study in Trimester 1 (March), 2020:

Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.


Deakin International office or Deakin representative

Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance


Need more information on how to apply?

For information on the application process and closing dates, see the How to apply webpage.
If you’re still having problems, please contact Deakin International for assistance.


Entry pathways

Expand your career options and create pathways into further study.

Frequently asked questions

What are the key study start dates?

Browse all start and finish dates for Deakin’s main study periods. You’ll also find dates relating to applications and prospective student events, plus a list of all public holidays and study breaks.

How much does it cost to study at Deakin?

Your tuition fees will depend on the type of student you are, the course you study and the year you start. Fees are based on an annual amount; they don't cover the entire duration of the course.

Use our fee estimator to gauge what your fees could be per year.

Can I speak to someone in person about my study options?

Yes! We regularly host a range of events including 1:1 consultations and information sessions, to assist you with your study options and career planning. Check out our upcoming events or contact our Prospective Student Enquiry Centre on 1800 693 888 for more information.

Am I eligible for a scholarship with this course?

Scholarships are available for domestic and international students at all study levels. Find a scholarship that works for you.

Can I claim recognition of prior learning (RPL) for this course?

In some courses, you can reduce your overall study time and tuition cost by getting your work and previous study experience recognised as recognition of prior learning (RPL).

Why choose Deakin

Career outcomes

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections). 

This demand puts you in a strong position to choose from a diverse range of roles and areas including:

  • advertising
  • communications manager
  • consumer advocacy
  • customer experience officer
  • customer insights analyst
  • digital marketing director
  • market research
  • media planner
  • public relations specialist.

Professional recognition

AMI Accredited course logo

The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).

Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI. 

Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).

Course learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline Specific knowledge and capabilities

Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing.

Communication

Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications.

Digital Literacy

Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology.

Critical thinking

Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts.

Problem Solving

Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions.

Self-management

Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology.

Teamwork

Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments.

Global Citizenship

Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks.

 

 


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