Bachelor of Marketing (Psychology)

Undergraduate degree

Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the underlying reasons behind consumer behaviour.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Duration

3 years full-time or part-time equivalent

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.

Get inside the mind of customers by learning about the psychology that drives consumer decisions. You'll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies.

You will hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Curious about what makes the mind tick?

Leverage the strong industry partnerships of Deakin's Business School and School of Psychology to take part in work-integrated learning programs that give you the opportunity to:

  • get hands-on with emerging technologies and analytics tools
  • work on psychology-led marketing strategies in industry settings
  • complete research reports, presentations and projects that simulate real-world scenarios
  • create professional profiles and action plans to boost your employability.

These practical experiences are available to every student and are crucial in preparing well-connected, confident and job-ready graduates.

Our deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. You’ll build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Psychopathology and Integrated Marketing Communications in the Digital Age.

Dual expertise in psychology and marketing doesn’t just open the door to a broader range of roles. It gives you a competitive advantage when you’re applying for jobs. This course is also a recognised pathway to becoming a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer

Read More

Course structure

To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are worth 1 credit point,  so you must take 24 units (think of units as ‘subjects’) to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.

To complete the course you must include:

  • 24 credit points of core units (including one Work Integrated Learning unit from a specified list)

Students are required to meet the University's academic progress and conduct requirements. Click here for more information.

Core units

  • Foundations of Psychological Science
  • Foundations of Psychological Practice
  • Psychology A: Fundamentals of Human Behaviour
  • Psychology B: Individual and Social Development
  • Psychology Research Methods (Introductory)
  • Child and Adolescent Development
  • The Human Mind
  • Human Social Behaviour
  • Psychology Research Methods (Intermediate)
  • Personality
  • Psychopathology
  • Brain, Biology and Behaviour
  • Research Methods Capstone
  • Business Analytics
  • Marketing Fundamentals
  • Services Marketing
  • Consumer Behaviour
  • Brand Management
  • Integrated Marketing Communications in the Digital Age
  • Strategic Marketing
  • Marketing Insights
  • Business Ethics
  • Professional Insight
  • And one credit point from:

  • Cultural Engagement
  • Consultancy Experience
  • Entrepreneurship Experience
  • Internship
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Key information

    Award granted
    Bachelor of Marketing (Psychology)
    Year

    2021 course information

    VTAC code
    1400510663 - Burwood (Melbourne), International full-fee paying place
    Deakin code
    M336
    CRICOS code?
    0100820
    Level
    Undergraduate
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Qualifications Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.

    Part-time study is available via Campus and Cloud (online) mode.  Part-time study refers to academic workload, not mode of study.

    Course duration - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course includes a mandatory 1 credit point Work Integrated Learning experience chosen from the specified list above.

    More information: WIL Programs

    Entry requirements

    Current or recent Year 12

    If you are currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study since, your selection is based on the following.

    Prerequisite subjects

    Minimum prerequisite ATAR of 70.00. Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL.

    ATAR

    This course uses the ATAR as part of its selection consideration

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Higher education experience

    If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    Senior secondary prerequisite subjects

    Minimum prerequisite ATAR of 70.00. Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    If your performance in previous studies has been affected by factors outside of your control or you wish your professional work, life or community experience to be considered you are required to complete and submit a personal statement. Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    VET education experience

    If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.

    Education

    This course uses your secondary education and subsequent academic records as part of its selection considerations.

    Senior secondary prerequisite subjects

    Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    If your performance in previous studies has been affected by factors outside of your control or you wish your professional work, life or community experience to be considered you are required to complete and submit a personal statement. Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Work and life experience

    If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    Senior secondary prerequisite subjects

    Minimum prerequisite ATAR of 70.00. Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    If your performance in previous studies has been affected by factors outside of your control or you wish your professional work, life or community experience to be considered you are required to complete and submit a personal statement. Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Selection adjustments

    Subject adjustment

    A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology, Maths: Further Mathematics or Psychology equals 2 aggregate points per study. Overall maximum of 12 points.

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Admissions information

    Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the ComparED website.

    Special entry access schemes (SEAS) enables Deakin to consider disadvantageous circumstances you may have experienced and their impact upon your studies. SEAS also allows us to identify if you're from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements.

    You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

    Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2020 students (PDF, 581.6KB) - their average ATARs, whether they had any previous higher education experience and more.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
    Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    Please note that a maximum of five credit points can be granted for Psychology core units.


    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are calculated depending on the course you choose.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Expand your career options and create pathways into further study.

    Why choose Deakin

    Career outcomes

    Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections). 

    This demand puts you in a strong position to choose from a diverse range of roles and areas including:

    • advertising
    • communications manager
    • consumer advocacy
    • customer experience officer
    • customer insights analyst
    • digital marketing director
    • market research
    • media planner
    • public relations specialist.

    Professional recognition

    AMI Accredited course logo

    The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).

    Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI. 

    Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).

    Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline Specific knowledge and capabilities

    Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing.

    Communication

    Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications.

    Digital Literacy

    Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology.

    Critical thinking

    Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts.

    Problem Solving

    Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions.

    Self-management

    Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology.

    Teamwork

    Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments.

    Global Citizenship

    Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks.