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Bachelor of Marketing (Psychology)

Undergraduate degree

Become an expert at uncovering the reasons behind consumer behaviour. Unlock creative marketing solutions and graduate with an in-demand skill set.

Domestic International

International student information

Key facts

Duration

3 years full-time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that's in demand across all industries.

You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making – from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies.

Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you're applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.

Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?

Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Leverage the strong industry partnerships of Deakin Business School and School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:

  • get hands-on experience with emerging technologies and analytics tools
  • work on psychology-led marketing strategies in industry settings
  • complete research reports, presentations and projects that simulate real-world scenarios
  • create professional profiles and action plans to boost your employability.

These practical experiences are available to every student and are crucial in ensuring you graduate well connected, confident and job-ready.

Deakin's deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Psychopathology and Integrated Marketing Communications in the Digital Age.

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Course information

Award granted
Bachelor of Marketing (Psychology)
Year

2024 course information

VTAC code
1400510663 - Burwood (Melbourne), International full-fee paying place
Deakin code
M336
CRICOS code?
0100820 Burwood (Melbourne)
Level
Undergraduate
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course structure

To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are worth 1 credit point, so you must take 24 units (think of units as ‘subjects’) to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.

To complete the course you must include:

  • 24 credit points of core units (including one Work Integrated Learning unit from a specified list)

Students are required to meet the University's academic progress and conduct requirements.

Core units

  • Foundations of Psychological Science
  • Foundations of Psychological Practice
  • Introduction to Psychology: Human Behaviour
  • Introduction to Psychology: Individual and Social Development
  • Psychology Research Methods (Introductory)
  • Developmental Psychology (Child and Adolescent)
  • Cognitive Psychology
  • Social Psychology
  • Psychology Research Methods (Intermediate)
  • Personality Psychology
  • Psychopathology
  • Biological Psychology (Brain and Behaviour)
  • Social Psychology (Human Relationships)
  • Business Analytics
  • Marketing Fundamentals
  • Services Marketing
  • Consumer Behaviour
  • Brand Management
  • Integrated Marketing Communications in the Digital Age
  • Marketing Insights
  • Business Ethics
  • Professional Insight
  • Strategic Marketing (Capstone)
  • And one credit point from:

  • Business for Social Impact
  • Consultancy Experience
  • Entrepreneurship Experience
  • Internship
  • International Consultancy Experience
  • * Please contact Student Services regarding enrolment in this unit.

    Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Online

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.

    part-time study is available via Campus and online mode. part-time study refers to academic workload, not mode of study.

    Course duration

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

    Work experience

    This course provides students the opportunity to complete one or more work integrated learning units.
    More Information: WIL Programs

    This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

    For information about how WIL units may impact student visa holder work rights, please visit https://immi.homeaffairs.gov.au. See Schedule 8 (8102)Visa Conditions.

    Entry requirements

    Senior certificate of education

    Academic requirements

    If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree: 
     
    Year 12 prerequisite subjects

    • Units 3 and 4: a study score of at least 30 in English EAL (English as an Additional Language) or at least 25 in English other than EAL

    ATAR

    • Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 30 in English as an Additional Language (EAL) or 25 in any other English
    • IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Higher education study

    Academic requirements

    If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree: 

    • successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree. 

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 30 in English as an Additional Language (EAL) or 25 in any other English
    • IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Polytechnic study

    Academic requirements

    If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

    • completion of a certificate IV or higher in a related discipline
    • completion of a diploma or higher in any discipline
    • at least 50% completion of a diploma or higher in a related discipline

    Special Tertiary Admissions Test (STAT) - Multiple Choice

    All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum certificate IV) within the last ten years (from commencement date of the course applied for).

    Learn more about the STAT Multiple Choice test for entry into Deakin University.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 30 in English as an Additional Language (EAL) or 25 in any other English
    • IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Work and life experience

    Academic requirements

    If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience. 

    Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter - it should be relevant and demonstrate your commitment and interest in this course or study area.

    Special Tertiary Admissions Test (STAT) - Multiple Choice

    All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum certificate IV) within the last ten years (from commencement date of the course applied for).

    Learn more about the STAT Multiple Choice test for entry into Deakin University.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 30 in English as an Additional Language (EAL) or 25 in any other English
    • IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Selection adjustments

    Subject adjustment

    A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology, Maths: Further Mathematics or Psychology equals 2 aggregate points per study. Overall maximum of 12 points.

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2023 students (PDF, 354.0KB) – their average ATARs, whether they had any previous higher education experience and more.

    Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
    Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    Please note that a maximum of five credit points can be granted for Psychology core units.

    You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are determined by the course you are enrolled in.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    Apply through VTAC and Deakin

    International students who are currently completing an Australian Year 12 in Australia or overseas should apply through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through StudyLink Connect – Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Apply through Deakin

    All other international students apply directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Expand your career options and create pathways into further study.

    Careers

    Career outcomes

    Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell.

    High Industry demands puts you in a strong position to choose from a diverse range of roles and areas including:

    • advertising
    • consumer advocacy
    • customer experience officer
    • customer journey expert
    • customer insights analyst
    • touchpoint and engagement designer
    • insights data translator
    • digital marketing director
    • market and consumer research
    • communications manager

    Professional recognition

    The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).

    Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.

    Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).

    Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline Specific knowledge and capabilities

    Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing

    Communication

    Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications

    Digital Literacy

    Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology

    Critical thinking

    Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts

    Problem Solving

    Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions

    Self-management

    Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology

    Teamwork

    Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments

    Global Citizenship

    Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks