MMK325 - Strategic Marketing

Year:

2021 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

MMK101 and MMK280; plus any three units from: MMK266, MMK295, MMK365, MMM343, MMK368

Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 30 minutes online video recording of respective topics per week  

1 x 3 hour seminar per week

Scheduled learning activities - cloud (online)

1 x 30 minutes online video recording of respective topics per week 

1 x 3 hour online seminar (livestreamed with recordings provided) per week 

Content

This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

Hurdle requirement

Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks). Successfully complete the professional literacy module to gain access to the assignment dropbox.

Unit Fee Information

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