MMK325 - Strategic Marketing


2020 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne)*, Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)

Credit point(s): 1
EFTSL value: 0.125

MMK365 or MMK265

plus four units from MMK251, MMK266, MMK280, MMK295, MMK393, MMK368, MMM343

Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1 hour class, 1 x 2 hour seminar per week

*1 x 1 hour class (recordings provided) and 1 x 2 hour seminar per week

Scheduled learning activities - cloud (online)

1 x 1 hour class (recordings provided) and 1 x 2 hour online seminar (livestreamed with recordings provided) per week


This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

Hurdle requirement

Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks). Successfully complete the professional literacy module to gain access to the assignment dropbox.

Unit Fee Information

Click on the fee link below which describes you:

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