MMK325 - Strategic Marketing

Year:

2025 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Online
Trimester 2: Burwood (Melbourne), Online
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

MMK101 and MMK280; plus any three units from: MMK266, MMK295, MMK365, MMM343, MMK368

Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 3 hour on-campus seminar (recordings provided) each week. 

Scheduled learning activities - online

1 x 3 hour online seminar (recordings provided) each week. 

Content

This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.