MMK325 - Strategic Marketing
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Online Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | MMK101 and MMK280; plus any three units from: MMK266, MMK295, MMK365, MMM343, MMK368 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 30 minutes online video recording of respective topics per week 1 x 3 hour seminar per week |
| Scheduled learning activities - online | 1 x 30 minutes online video recording of respective topics per week 1 x 3 hour online seminar (livestreamed with recordings provided) per week |
Content
This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.
Hurdle requirement
Hurdle requirement: Successfully complete the professional literacy module to evidence proficiency as aligned to the course learning outcomes and graduate employability.
Unit Fee Information
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