MMT280 - Brand Management (Tour)

Year:

2021 unit information

Enrolment modes:

Trimester 3: Overseas Study Tour

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

MMK277 or MMK101

Corequisite: Nil
Incompatible with: MMK280, MMK380
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements

This unit requires students to participate in a supervised study program in Chengdu, China delivered by academics from Deakin’s Business School together with Southwestern University of Finance & Economics (SWUFE)

Tour Dates: To be advised

Content

In today’s competitive world, a key to success is building a strong sustainable brand. This involves creating an identity for your brand by developing a captivating, positive and enduring brand image of your company, product or service. This distinguishes your brand from competitors, and creates an emotional connection with your customers and other stakeholders. The brand reflects the entity’s essence, history and values, as well as its future direction. Branding is not isolated to the business world, it is fundamental in your personal development. Personal branding helps create a personality and professional identity that distinguishes you from others. This is an important attribute as you begin and progress along your career and life journey. This unit is designed to allow students to explore and apply fundamental brand management and marketing theories, frameworks and applications to different personal and corporate, product and service contexts. Moreover, this tour version of the unit enables students to experience and understand branding in an international context.

Unit Fee Information

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