MBT704 - Marketing, Consumers, and the Marketplace (Tour)
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Study Tour |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Paul Harrison |
| Previously: | Marketing, Positioning and Consumers (Tour) |
| Cohort rule: | This unit is only available to students enrolled in M701, M501, M543, M601, M703 and M743 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MBA704, MBA720, MBR704, MBT720, MMK732, MMT732, MPK732, MPT732 |
| Typical study commitment: | This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| In-person attendance requirements: | The tour involves a compulsory online pre-departure orientation session. The MBT704 (combined with MMT732) tour is designed as a collaborative and independent guided learning experience with activities in multiple, international settings, held over ten days. There will be approximately 30 hours dedicated to actively engaging in learning and assessment activities. All assessment tasks take place while on the study tour. In addition, there is an experiential learning component of approximately 20 hours where students undertake a combination of company site and business institution visits; and cultural experiences relevant to the destination. The program is designed to be interactive, collaborative and reflective. The international experience will provide students with a greater understanding of how the business and cultural environment impacts on business and management decision making and how these insights can be transferred across international boundaries. |
Note:Faculty-led Study Tours are by application only and have limited places available. Visit the Business and law study abroad website for further information and how to apply. Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries. | |
Content
The unit covers the three main domains of marketing activity, viz., marketing management, segmentation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Evaluate the key concepts, models and theories upon which the practice of marketing in small, medium and large organisations is based. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Apply the fundamental principles involved in managing marketing from an executive and director perspective to achieve appropriate organisational outcomes. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions. | GLO4: Critical thinking |
| ULO4 | Communicate a sophisticated understanding of a range of issues, practices, models and phenomena in marketing. | GLO1: Discipline-specific knowledge and capabilities |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Part B: (Group of 2) In class presentation and report | Part A: 10 minutes Part B: 15 minutes and 1500 words | Part A: 20% Part B: 30% | On study tour |
| Assessment 2: (Individual) Report (Analytical) | 3500 words | 50% | Week 9 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library at the link here: MBT704 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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