Marketing

A good understanding of marketing concepts and techniques is valuable in a wide range of industry, government and community contexts. Deakin's marketing courses provide specialist knowledge and skills relating to the theoretical, practical, evaluative and research frameworks underpinning marketing.

Marketing is built on relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both. You will learn to think creatively and apply theory to practice in various situations where customer behaviour and expectations need to be managed.

Peta Farnik image 

Peta Farnik
Master of Marketing

'Having the opportunity to do the course off campus where everything is online was great – it is definitely a positive for Deakin. I could study with flexible hours.'


What can you study?

At undergraduate level, the marketing major is offered in a range of business degrees. It provides specialist knowledge and skills in areas such as: strategy, research, integrated marketing communication, analysis and planning, branding, advertising, public relations, implementation and consumer behaviour.

At postgraduate level, the Master of Marketing is designed for people who would like to develop their expertise in this exciting and growing area of business practice. In this course you will develop a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice.

The course lets you concentrate on your studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing. Marketing is also offered as a specialisation in a range of postgraduate courses.


Opportunities

This major in several degrees can open doors to virtually every area of business and government internationally, including career opportunities such as:

Big data and mobile marketing Mobile marketing manager
Community management executiveResearch analysts, marketing 
Marketing assistant Product management
Marketing coordinator Social media marketing
Undergraduate (Bachelor) degrees
Bachelor of Arts - Chinese/Bachelor of CommerceCourse information for:Local StudentsInternational Students
Bachelor of Arts/Bachelor of CommerceCourse information for:Local StudentsInternational Students
Bachelor of CommerceCourse information for:Local StudentsInternational Students
Bachelor of Commerce (Honours)Course information for:Local StudentsInternational Students
Bachelor of Commerce /Bachelor of Information SystemsCourse information for:Local StudentsInternational Students
Bachelor of Commerce/Bachelor of LawsCourse information for:Local StudentsInternational Students
Bachelor of Commerce/Bachelor of ScienceCourse information for:Local StudentsInternational Students
Bachelor of International Studies/Bachelor of CommerceCourse information for:Local StudentsInternational Students
Bachelor of Property and Real EstateCourse information for:Local StudentsInternational Students
Bachelor of Property and Real Estate (Honours)Course information for:Local StudentsInternational Students
Bachelor of Property and Real Estate/Bachelor of CommerceCourse information for:Local StudentsInternational Students
Bachelor of Property and Real Estate/Bachelor of LawsCourse information for:Local StudentsInternational Students
Bachelor of Public Health and Health Promotion/Bachelor of CommerceCourse information for:Local StudentsInternational Students
Postgraduate degrees
Graduate Certificate of MarketingCourse information for:Local StudentsInternational Students
Master of Business AdministrationCourse information for:Local StudentsInternational Students
Master of Business Administration (International)Course information for:Local StudentsInternational Students
Master of Business Administration (International)/Master of CommerceCourse information for:Local StudentsInternational Students
Master of CommerceCourse information for:Local StudentsInternational Students
Master of MarketingCourse information for:Local StudentsInternational Students

Why study at Deakin?

Leading Australia with international recognition

Deakin's Bachelor of Commerce is internationally recognised and EPAS accredited by the European Foundation for Management Development (EFMD). EPAS is an international quality benchmark for business programs worldwide. Deakin is the only Australian university with EPAS accreditation for its Bachelor of Commerce.

EPAS logo

5-Star rating

The Deakin MBA holds a prestigious QS 5-Star Rating for program strength - delivering an 'attractive and recongised program with a very high graduate employability rate'.

Deakin MBA is also rated 5-Star for standard and value, by the Graduate Management Association of Australia. The GMAA rating is seen as a rigorous and independent assessment of business schools across Australia.

QS 5-Star ratingGMAA 5-star rating

Study abroad

Gain a competitive edge with an international study experience, and earn credit towards your degree. 

The Faculty of Business and Law offers a number of unique study tours throughout the year to destinations such as India, China and Europe. Or consider one of the many study abroad opportunities offered by Deakin. Find out more.


 

Undergraduate and Postgraduate information booklets

UG Course Guide

2016 Undergraduate Course Guide

PDF
(PDF, 3.7 MB)
Business

Undergraduate Business

PDF
(PDF, 3.7 MB)
2016 PG Course Guide

2016 Postgraduate Course Guide

PDF
(PDF, 3.2 MB)

Postgraduate Business and Law

PDF
(PDF, 1.7 MB)
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