Postgraduate studies in Creative Enterprise

How do film producers or directors, creative photographers, novelists, performers or animators find the time to develop detailed project proposals and plans?

How do they generate innovative ideas, work with other collaborators and network with industry to keep up with the latest trends?

These are expectations of the creative enterprise entrepreneur. Deakin's postgraduate program in Creative Enterprise can assist you in developing such flexible and multifaceted creatives.

Deakin University has worked with industry associates and successful practitioners to ensure that the Master of Arts (Creative Enterprise) actively addresses these questions.

Course overview

The Master of Arts (Creative Enterprise) provides intensive training in developing a new creative venture or specific project. It includes business and strategic planning in the creative industries, alongside creative practice and development in writing, publishing, new media, performance and/or film. It culminates in the development of a start-up creative enterprise or production outcomes for a creative project such as a book, film or installation.

The course builds on core units of Arts Audiences, Arts/Media Law and New Ventures, with the option of an elective in areas such as photography, dance, events/working in creative teams and fundraising. It culminates in developing the project in a studio-based incubator environment. Every student will bring to the course a creative idea, concept or project that is to be developed through learning, practice and mentoring in enterprise skills and creative production in a studio-based incubator environment. Industry practitioners and professionals will act as mentors to the 'classroom as incubator'.

The Master of Arts (Creative Enterprise) is a unique course, offering local creative practitioners a lifelong investment in their entrepreneurial and economic future. It also meets a growing international student demand for transferring education in the creative arts to a creative business.

Employment opportunities

This program provides the opportunity for graduates to create their own market in developing their creative idea from concept to production. It is suitable for those who look for:
  • the freedom of freelancing and subcontracting
  • the thrill of being an entrepreneur, either producing commissioned work or generating new projects
  • collaborating with others to develop an innovative, creative product
  • the potential to focus on a project intensively.
As independent or creative project developers, you will be working across disciplines which could include:
  • writing/publishing - editing/illustrating/graphic design/writing
  • new media - animations, multimedia, web sites
  • visual arts - galleries and virtual spaces
  • photography - folio through to exhibition, magazine or book
  • performance - dance, drama, spoken word, collaborations
  • film/video - community, shorts, documentary, TV, features

See also related Master courses: Communication | Film and Video


Course summary
For more information about course structure, course fees, units of study, how to apply, Credit for Prior Learning, course entry requirements, further contacts, visit:

Master of Arts (Creative Enterprise)

Why Choose Deakin University?

Industry links and intensive development
This program incorporates industry mentors to work for success, giving graduates the opportunity to establish those all important networks for success in small business enterprises. The structure of the program is an intensive year culminating in the studio environment. It reflects the industry requirement for detailed and well-researched creative projects.

Flexible delivery
The combination of online, intensive face-to-face, off-campus and independent study mode is responsive to the needs of students in creative arts who are most likely current creative practitioners and work in a project driven environment.

Technology and resources
The program gives you access where required to the extensive, high quality production resources, as well as state-of-the-art facilities such as the Deakin Motion.Lab. This is Australia's largest and most sophisticated motion capture studio, dedicated to performing and creative arts education. The mentors on staff are industry practitioners as well as educators - they are familiar with the issues involved in creative enterprises.

Unique qualities
The Deakin University program is unique because it offers creative practitioners a lifelong investment in their entrepreneurial future. Every student will bring to the course a creative idea that is developed through learning, practice and mentoring in enterprise skills and creative production, in a studio-based environment. Industry practitioners and professionals will add authenticity to the 'classroom as incubator'.

Deakin University acknowledges the traditional land owners of present campus sites.

9th September 2011