Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.

You will gain knowledge of marketing in domestic and international markets.  An honours year is available upon completion of this major sequence.

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Key information


Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)

Unit set code


Professional recognition

The Marketing major sequence in the Bachelor of Commerce is accredited by the Australian Marketing Institute (AMI).

Career outcomes

Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design, sales management, e-commerce marketing specialist, advertising director, art director, creative director, public relations director, media relations director, Search Engine Optimisation (SEO) manager, social media marketing manager, internet marketing coordinator, director of digital marketing, territory manager, marketing director, senior sales representative, promotions director, relationship manager, account executive, media director, product marketing manager, creative assistant, marketing data analyst marketing communications director, inside sales representative, marketing analyst, brand manager, online product manager, account coordinator, marketing specialist, market research analyst, digital brand manager, promotions coordinator, e-mail marketer, marketing consultant, project manager and media planner.

Explore units


  • Consumer Behaviour MMK266
  • Services Marketing MMK251 ~
  • Brand Management MMK280 #
  • Integrated Marketing Communications in the Digital Age MMK295 ^
  • Strategic Marketing MMK325
  • Business Ethics MMM343
  • Marketing Insights MMK365 <
  • Business Marketing MMK368

    ~ This unit was previously coded MMK351

    # This unit was previously coded MMK380

    < This unit was previously coded MMK265

    ^ This unit was previously coded MMK393

    *Waterfront (Geelong) students will be required to undertake one or more units in Cloud (online) mode.

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