What is a Bachelor of Business?

Have you ever wondered What can I do with a business degree? Or heard of an MBA but wondered what is a Bachelor of Business? We can help you answer these questions and understand why Deakin's Bachelor of Business degree is your gateway to a rewarding career in marketing, business or project management, human resources, entrepreneurship or starting your own business.

A Bachelor of Business is your introduction to the field. It's the degree that prepares you for success in variety of business careers by developing your ability to manage projects, lead people and grow enterprises.

Why should I study business at Deakin?

Deakin University’s Bachelor of Business degree combines academic coursework and experiential learning to prepare you for the challenges of today's business landscape. Recognising that successful business careers require a combination of skills and practical knowledge, we integrate hands-on experiences into our curriculum, giving you a competitive advantage in the fast-evolving business environment.

Ranked as the #1 Victorian university for undergraduate business employment, Deakin enhances your career prospects through internships, industry projects, and networking opportunities. Our partnerships with leading businesses ensure that our curriculum aligns with industry needs. This approach not only deepens your understanding of business principles but also lets you make invaluable professional connections for your future.

What will I learn?

At Deakin, all students build a strong foundation in digital information, financial literacy, economics, management and marketing innovation, and explore global trends, sustainability and professional identity.

Following these core units, you choose a major that aligns your interests with contemporary business demands, such as business, marketing and human resource management, entrepreneurship, innovation, AI and business information systems, or project management. Additionally, pursuing a minor in areas like international trade or business analytics can further enhance your career prospects, opening doors to global opportunities.

Gain industry experience and build a network

Industry experience is a core part of the Bachelor of Business. You will have opportunities to engage directly with our industry partners through projects, consultancy programs or internships. Our industry partners include Deloitte, Geelong Cats, GMHBA, KPMG, EY, Hoban Recruitment and more.

Can I get international experience while studying business?

Absolutely! We encourage students to pursue international experiences to enhance their employability. Deakin has partnerships with institutions worldwide, allowing students to study abroad for a trimester or participate in international internships and work-integrated learning opportunities.

Overseas experience really helped business graduate Millie to secure a graduate position. She says, ‘My experience at Deakin really did help me set up for success with my role at KPMG. I got to do an international consultancy experience in Japan, as well as an internship at Services Australia. When I had the interview, like, they said that they really liked how I had that international consultancy experience.’

Deakin business student Grace Hunt standing on a balcony at the Geelong Waurn Ponds Campus.

My work-integrated learning unit in Vietnam enabled me to develop my cultural awareness and to work professionally in a different country. I was able to learn new skills in business development, solving real world problems.

Grace

Bachelor of Business

What's it like to study business at Deakin?

Deakin is committed to creating an inclusive and supportive academic environment. We're one of the top 3 business schools in Victoria, staffed by industry experts who are dedicated to equipping you with the knowledge necessary for a successful career in business.

We provide extensive support services, including academic guidance, career counselling and mental health resources. Our online learning platform ensures that high-quality materials are accessible, whether you study on campus or online.

Deakin also promotes active involvement in extracurricular activities, contributing to both personal and professional growth. With numerous clubs, societies, and student-led initiatives, you can connect with peers, enhance your leadership skills and engage in community service. This ensures you graduate as a well-rounded professional, prepared for diverse business careers.

Is a double degree with business worthwhile?

Definitely! A double degree allows you to combine your interests and broaden your qualifications. You build a diverse skill set that enhances your employability across various sectors. Popular double degree combinations include:

So, what can I do with a business degree?

A lot! According to Deakin graduate Isabelle Banovac, ‘the opportunities offered in the Bachelor of Business are endless. I most valued studying abroad, engaging with real-life clients and developing lifelong relationships with the people I met throughout my university journey.’

With a Bachelor of Business, you have the flexibility to shape a career according to your interests, in the corporate sector, not-for-profit organisations or your own entrepreneurial ventures. Deakin graduates are highly sought after in diverse industries, including marketing, human resources and management. Equipped with a solid foundation in business principles, you can explore roles such as business analyst, marketing manager, project management officer or operations manager.

As someone with an interest in business, you are probably already thinking about the bottom line: is a business degree worth it? Australian Government projections predict double digit growth* in jobs related to business degrees over the next decade. So yes, it is if you want career success.

Business or commerce: which should I choose?

Deakin's two distinct undergraduate degrees, the Bachelor of Business and the Bachelor of Commerce, lead to different career outcomes. The Bachelor of Business develops bold thinkers, ready to lead teams, drive growth and create change with skills in leadership, strategy and people management to manage projects and grow enterprises.

The Bachelor of Commerce develops data-driven specialists, ready to shape business decisions and solve complex problems with skills in analytics, finance and economics to interpret data and guide organisational performance.  Here's a good breakdown of the difference between the two courses.

See business students in action

Discover what our students have to say about their Deakin experience. 

How can I learn more about Deakin’s Bachelor of Business?

We recommend visiting the course page for detailed information. Additionally, we encourage you to attend our annual Open Day or other career information events and use those opportunities to ask one of our experts 'What can I do with a business degree?'.

Deakin references data from a range of government, higher education and reputable media sources. For more information, visit our University rankings page.

*Jobs and Skills Australia, National Employment Projections 2023 to 2033.

Contact us

Got a question about studying commerce at Deakin? Our course advisers are available to speak to you about your study options and how we can help you further your career.

Domestic students
1800 693 888
Enquire online

International students
+61 3 9918 9188
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