Deakin hits a six with Rajasthan Royals partnership

30 April 2014

Deakin University was recently announced as the official education partner of the Indian Premier League's Rajasthan Royals cricket team.

The partnership will work on promoting sport education in India, as well as enable research into management and science aspects in sport and facilitate mutual projects such as a case study, IPL internships and scholarships opportunities.

Rajasthan Royals' Chief Executive Officer, Raghu Iyer, said, 'We are excited about our association with the highly respected Deakin University and trust that the partnership will enable us to promote sport education in India while serving as a worthy case for research and learning.'

Deakin University's Vice-Chancellor Professor Jane den Hollander, said Deakin was honoured to form such a strong partnership with an organisation that shares its commitment to excellence. 'We are delighted to partner with one of the world's best Twenty20 teams. Applying management and marketing theories and business principles within a leisure framework is the defining feature of our sport management degrees.'

'Deakin continues to carry out in-depth research in the area of sport management and we firmly believe students, staff and our partner will benefit greatly from this wonderful new association around sports education in India.'

Australia's High Commissioner to India, Patrick Suckling, has also welcomed the announcement of the pioneering sports education partnership.

'The Rajasthan Royals is one of the most exciting sporting teams in the world, while Deakin University has world class expertise in sport management', said Mr Suckling.

'This agreement will not only promote sports education in India, it will also help to strengthen Deakin University's already impressive record in sport marketing and development.'

Under the partnership Deakin sport management staff will work with the Rajasthan Royals on team branding, sports marketing, and fan engagement. Sport management students will also be given the opportunity to visit India and complete an internship with the Royals during the 2014 Indian Premier League season.

'This will be an invaluable opportunity for Deakin students to work in one of the most vibrant sporting contests in the world', Mr Suckling said.

Sport Management Course Director, Dr Adam Karg, was also enthusiastic about the partnership and highlighted that the links between Deakin and Indian cricket are well developed, noting that 'the Deakin sport management program has Alumni working for prominent cricket organisations in India (BCCI), future Indian sport managers currently studying in our program, and former and current IPL players studying with us'.

'With Deakin's postgraduate program ranked 7th globally for sport management education, we are well placed to play a role in the integration of world class teaching and research activities into this emerging market', said Dr Karg.

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