Postgraduate coursework

Master of Business (Sport Management)

Study Deakin's postgraduate course, the Master of Business (Sport Management) and prepare to enter a leadership or managerial role in the field of sport.

Domestic student information
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Key facts

Duration

1.5 to 2 years full-time or part-time equivalent (please refer to course pathways below)

Campuses

Offered at Burwood (Melbourne) Cloud (online)

Course information

Enter a leadership role in the sport industry by studying a course ranked in the world’s top 10.

Deakin is a leader in sport management education according to the prestigious SportBusiness International (SBI) journal. Deakin’s Master of Business (Sport Management) is the only Australian program to make the top 25 in SBI’s rankings.

Importantly, graduates of the Master of Business (Sport Management) rank in the top 5 for average salaries three years after graduation, compared with their peers working in sport business around the globe.

Australia has one of the strongest sporting sectors in the world. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. You can study at Deakin’s Melbourne Burwood Campus, or online through Deakin’s Cloud Campus.

This course develops business and leadership skills to effectively manage sport organisations. Whether it’s at the elite, semi-elite or recreational levels, sport management at Deakin prepares you to deliver on all strategic dimensions of the industry – in areas such as marketing and promotions, governance and management, facilities and events, as well as participation development.

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Course structure

To complete the Master of Business (Sport Management), students must attain a total of 16 credit points, consisting of 10 credit points of core units and 6 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

10

Core units

6

Elective units

16

Total units

Core units

  • Introduction to the Sport Industry MMS711
  • Sport Organisation Behaviour MMS714
  • Sport and the Law MLC710
  • Sport Marketing MMS712
  • Sport Promotions and Public Relations MMS715
  • Sport Organisation Theory MMS716
  • Strategic Management MMS736
  • Facility and Event Management MMS774
  • Financial Interpretation MPA702
  • Economics for Managers MPE781
  • Elective units

    Plus 6 credit points of general postgraduate elective units

    Recommended Sport Management elective units:

  • Athlete Management MMS701
  • Sport Policy and Development MMS713
  • Sport Broadcasting MMS773
  • Key information

    Award granted
    Master of Business (Sport Management)
    Year
    2018 course information
    Deakin code
    M748
    CRICOS code
    078035M
    Level
    Higher Degree Coursework (Masters and Doctorates)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Quality Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

     Please note: There will be one core unit on offer in Trimester 3, MPE781 - Economics for Managers.

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Entry will be based on performance in*:

    • a Bachelor Degree or other qualification at a higher AQF level in any discipline OR
    • other evidence of academic capability judged to be equivalent

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.

     

     

     

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    $27,800 for 1 yr full-time* - Full-fee paying place
    Learn more about fees and your options for paying.
    Estimated tuition fee - (CSP)
    Not applicable

    The available fee places for this course are detailed above.

    Tuition fees are determined by your enrolment:

    • If you are offered a full fee paying place, your tuition fees are calculated based on your course.
    • If you are offered a Commonwealth supported place, your tuition fees are calculated depending on the units you choose. Not all courses at Deakin have Commonwealth supported places available.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning.

    * One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation.
    Communication Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.
    Digital literacy Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry.
    Critical thinking Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry.
    Problem solving Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry.
    Self management Demonstrate advanced skills to work independently and take responsibility for continuing professional development.
    Teamwork Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry.
    Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry.
       

     

    Application information

    How to apply

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal if you are only applying for one course. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Entry pathways

    If you have a Bachelor degree in the same discipline, you may be eligible for credit for 4 credit points (units), which means you need to complete 1.5 years full-time or part-time equivalent (12 credit points).  If you have a Bachelor degree in any discipline AND 3 years of relevant work experience, you may be eligible for credit for 4 credit points (units), which means you need to complete 1.5 years full-time, or part-time equivalent (12 credit points).  If you have a graduate certificate in any discipline AND 5 years of relevant work experience, you may be eligible for credit for 4 credit points (units), which means you need to complete 1.5 years full-time, or part-time equivalent (12 credit points)

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    * A shorter course duration is available to students entering from a same discipline background. A ‘same discipline’ award for this course is a Bachelor degree in the Sport Management discipline.

    ^ Relevant work experience is determined as supervisory/managerial/senior voluntary role.

    Alternative exits

    • Graduate Certificate of Business (Sport Management) (M518)

    Credit for prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    The Master of Business (Sport Management) degree consist of 16 credit points, however some students may be eligible to earn the degree with 12 credit points depending on previous studies and work experience by attaining 4 credit points of entry credit.

    Entry Credit:
    Four credit points will be granted and recognised as entry credit at the point of admission for students admitted on basis of:

    - a cognate bachelors degree or cognate graduate certificate or AQF equivalent; or
    - a bachelors degree or AQF equivalent + 3 years related work experience in a supervisory/managerial/senior voluntary role; or
    - a graduate certificate in a non-cognate area + 5 years related work experience in a supervisory/managerial/senior voluntary role.

    For entry credit to be applicable, cognate study has been determined to include prior qualifications in the Sport Management discipline.

    Faculty contact information

    Faculty of Business and Law - student advisers
    Tel 03 9244 6555
    Email buslaw@deakin.edu.au

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