Master of Arts and Cultural Management



The arts and cultural sectors are booming, creating a demand for qualified graduates to manage arts organisations, festivals, publishing houses, performance venues, heritage sites, and performing and visual arts programs.

This Masters program emphasises skills in innovation and leadership gained through practical experience in the arts and cultural sector.

This course provides you with a tailored business education emphasising management, marketing and finance skills. These skill sets are vital for the success of arts and cultural organisations as they face common challenges such as organisational sustainability, enhancing cultural vitality and building relationships with their audiences.

You’ll be taught by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll also have the opportunity to engage with a range of industry representatives, get exposed to the work of cutting-edge thinkers, and integrate their work and learning.

Our course is structured within the framework of a business education and enhanced through a series of industry-specific projects ideal for those working in the arts and cultural sectors.


Key facts


1.5 years full-time or part-time equivalent


This course is only offered Cloud (online)

Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Cloud Campus

Please note that this course is not offered in Trimester 3

Key information

Award granted

Master of Arts and Cultural Management


2017 course information

Estimated tuition fee - full-fee paying place

$26,000 for 1 yr full-time - Full-fee paying place
Learn more about fees and your options for paying.

Estimated tuition fee - (CSP)

Not applicable

Deakin code



Higher Degree Coursework (Masters and Doctorates)

Entry requirements

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Minimum entry requirements:

- Bachelor degree in any discipline and 3 years relevant work experience


- Graduate certificate and 5 years relevant work experience


Career outcomes

This program prepares graduates for leadership roles across the range of cultural organisations, including: festivals, mega-events, community events, facilities, publishing houses, music venues, performing arts, visual arts, film and video, radio and television, cultural heritage and museums, and communications technology organisations.

Opportunities also exist within the private leisure, arts management and marketing companies.

Course learning outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilites Assess a broad range of specialised management approaches and their application to arts organisations, while contributing to new discipline knowledge and extending current arts management practice.
Communication Determine appropriate communication strategies and techniques in the practice of arts management.
Digital literacy Use technologies to find, use and disseminate complex information, concepts and theories in relation to arts management.
Critical thinking Appraise and critically analyse information in order to understand and apply theories of arts management and extend current practice.
Problem solving Determine solutions to a diverse range of current and emerging arts management challenges and issues.
Self-management Personalise reflections on arts management practice.
Teamwork Facilitate interaction between others from a range of disciplines and backgrounds.
Global citizenship Incorporate arts management theory and practice from a range of cultural and international contexts in order to contribute to engagement with the profession.
  Approved by Faculty Board October 2014


Course Structure

To complete the Master of Arts and Cultural Management, students must attain a total of 12 credit points, consisting of 10 credit points of core units and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.


Credit points of core units


Credit points of elective units


Total credit points

How to apply

Apply direct to Deakin

Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

Apply through Deakin

Need more information on how to apply?

For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

Register your interest to study at Deakin

Please complete the Register your interest form to receive further information about our direct application opportunities.

Course pathways

Students who do not qualify for direct entry into the Master of Arts and Cultural Management may qualify by first completing the Graduate Certificate of Arts and Cultural Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.

Am I eligible to receive credit for prior learning?

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Faculty contact information

Faculty of Business and Law - student advisers
Tel 03 9244 6555


As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Fee information

The tuition fees you pay will depend on the type of fee place you hold. 

  • If you are enrolled in a Commonwealth supported place, your tuition fees are calculated depending on the units you choose.
  • If you are enrolled in a full fee paying place, your tuition fees are calculated depending on the course you choose.

In both cases, the ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Scholarship options

A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

Offered campuses

Study online at Cloud Campus

Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

Learn more about studying online and the Cloud Campus

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