Master of Business (Arts and Cultural Management)

Postgraduate coursework

Graduate with a Master of Business (Arts and Cultural Management) and learn the skills to manage a range of performing and visual arts programs.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent

Duration

The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast track the masters degree from 1.5 years down to 1 year duration. See entry requirements below for more information.

Campuses

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

The arts and cultural sector is notable for its ever-evolving profile, creating a demand for responsive and highly trained art managers. These managers are taking on leadership roles in small-medium arts organisations, cultural venues, festivals, heritage sites, publishing houses and a range of performing and visual arts programs.

This Masters program develops students skills in innovation and leadership through practical experience in the arts and cultural sector. Under the direction of teachers with extensive industry experience, it prepares graduates who will lead the arts and cultural sector into the future.

This course provides you with a tailored business education emphasising management, marketing and finance skills. These skill-sets are vital for the success of arts and cultural organisations as they face common challenges such as organisational sustainability, enhancing cultural vitality and building relationships with audiences.

You'll be taught by staff with wide-reaching, practical experience in management and leadership across a range of arts and cultural sectors. You'll also have the opportunity to engage with a range of industry representatives, be exposed to the work of cutting-edge thinkers, and integrate your work and learning.

Our course is structured within the framework of a business education and enhanced through a series of industry-specific projects ideal for those working in the arts and cultural sectors. It includes an internship/ work project capstone unit that ensures students are able to apply their theoretical knowledge through ‘hands on’ industry practice.

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Course structure

The Master of Business (Arts and Cultural Management) is typically 8 or 12  credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) - your professional experience and previous qualifications - which can save you time and money.

For students undertaking 12 credit points, you study 8 credit points of core units and 4 credit points of elective units, plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

8

Credit points of core units

4

Credit points of elective units

12

Total credit points

Core units

  • Arts Marketing
  • Arts Management
  • Financial Interpretation
  • Human Resource Management
  • Managing Cultural Projects and Events
  • Arts Fundraising and Sponsorship
  • Managing Arts in Community Settings
  • Creative Industries
  • Compulsory 0-credit point unit

    To be completed in the first trimester of study:-

  • Academic Integrity
  • Elective units

    The remaining 4 credit points may be selected from :-

    • Recommended electives*
    • a Faculty-wide specialisation
    • postgraduate units offered by the University (subject to eligibility)

    *Recommended electives

  • Creating Your Arts Business
  • Managing Innovation ^
  • Marketing Management
  • Business Strategy and Analysis
  • Governance and Accountability
  • Consumer Behaviour
  • Contemporary Issues in Leadership
  • Research Project 1A
  • MWL Units:

  • Cultural Experience
  • Industry Based Learning
  • Consultancy Experience
  • Entrepreneurship Experience
  • Internship
  • ^ MPT code denotes study tour version of the unit

    Specialisations

    Refer to the details of each specialisation for availability.

    Key information

    Award granted
    Master of Business (Arts and Cultural Management)
    Year

    2021 course information

    Deakin code
    M785
    Level
    Higher Degree Coursework (Masters and Doctorates)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Qualifications Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:

      Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Cloud Campus

    INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.

    Please note that this course is not offered in Trimester 3.

    Additional course information


    Course duration - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course provides students the opportunity to complete one or more elective work integrated learning units.

    More information: WIL Programs

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    Depending on your previous qualifications professional experience, your course will be 1 or 1.5 years duration.

    1 year full time (2 years part time) – 8 credit points
    Admission is based on:

    • Bachelor Honours (AQF8) degree in a related discipline, or
    • Bachelor degree in a related discipline, plus two years relevant work experience, or
    • Graduate Certificate or graduate diploma in a related discipline, or
    • Evidence of academic capability judged to be equivalent

    1.5 years full time (3 years part time) – 12 credit points
    Admission is based on:

    • Bachelor degree in a related discipline, or
    • Bachelor degree in any discipline, plus two years relevant work experience, or
    • Evidence of academic capability judged to be equivalent

    IELTS / English language requirements

    Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

    It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

    One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about tuition fees.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your Immediate Family Members may also be eligible to apply for this bursary.

    Learn more about Deakin’s 15% postgraduate bursary

    Apply now

    How to apply

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Tap image to expand

    * Relevant disciplines for the ACM program are arts, creative practice, business or arts management

    ^ Relevant work experience is defined broadly and to be clarified by the Program Coordinator where required

    Alternative exits

    Why choose Deakin

    Career outcomes

    This program prepares graduates for leadership roles across the range of cultural organisations, including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.

    Professional recognition

    Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Assess a broad range of specialised management approaches and their application to arts organisations, while contributing to new discipline knowledge and extending current arts management practice.
    Communication Determine appropriate communication strategies and techniques in the practice of arts management.
    Digital literacy Apply the use of digital technologies in relation to arts the practice of arts management.
    Critical thinking Appraise and synthesise information in order to understand and apply theories of arts management and extend current practice.
    Problem solving Determine solutions to a diverse range of current and emerging arts management challenges and issues.
    Self-management Personalise reflections on arts management practice and plan professional careers.
    Teamwork Participate and collaborate with arts management practitioners.
    Global citizenship Incorporate arts management theory and practice from a range of cultural and international contexts and address the requirements of ethical practice.