MPM703 - Business Strategy and Analysis
| Year: | 2020 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Cloud (online) Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| Previously coded as: | MDM703 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil From Trimester 2 2019: M751 students: Must have completed MPM731, MPM732, MMH733 and MIS770. All other students: Must have completed any six postgraduate units. |
| Corequisite: | Nil |
| Incompatible with: | MPM706, MPR706 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 3 hour class per week |
| Scheduled learning activities - cloud (online) | Online independent and collaborative learning activities (recordings provided) including 6 x 1 hour scheduled online seminars. |
Content
This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.
Hurdle requirement
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
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