MPM703 - Business Strategy and Analysis
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Completion of at least four postgraduate units |
| Corequisite: | Nil |
| Incompatible with: | MBA701, MBA707, MBR701, MPM706, MPR706 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 1.5 hour on-campus lecture (recordings provided) and 1 x 1.5 hour on-campus seminar each week |
| Scheduled learning activities - online | 1 x 1.5 hour recorded lecture provided and 1 x 1.5 hour online seminar (recordings provided) each week |
Content
This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.
Unit Fee Information
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