Bachelor of Commerce
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Interactive Marketing (B^, G*, X) - unit set code MJ-M30026
Discover how you can market via the use of new and emerging technologies. Interactive marketing combines the principles of marketing and online marketing with the hands-on experience of internet development and the issues of managing new technologies.
Career opportunities
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.
| MSC120 | Business Information Systems* (B, G, W, X) |
| MMK277 | Marketing Management (B, G, W, ONLINE) |
| MSC244 | Business on the Internet* (B, G, X, ONLINE) |
| MMK332 | Direct and Digital Marketing (ONLINE) |
| MSC349 | Business Strategies for the Internet* (B, X) |
| MMK393 | Integrated Marketing Communications (B, G, ONLINE) |
* Geelong students will be required to undertake two units in off campus or online mode.
^ Burwood students will be required to undertake one unit in off campus or online mode.
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8th June 2007