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Bachelor of Commerce

Note: You are seeing the 2013 view of this course information. These details may no longer be current.

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Marketing (B, S, W, X) - unit set code MJ-M30010

Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.
You will gain knowledge of marketing in domestic and international markets.  An honours year is available upon completion of this major sequence.

Professional recognition
Professional recognition by the Australian Marketing Institute and the Market Research Society of Australia is available.

Career opportunities
Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.


MMK265 Marketing Research (B, S, ONLINE)  

MMK266 Consumer Behaviour (B, S, ONLINE)  

MMK277 Marketing Management (B, S, W, ONLINE)  

MMK325 Strategic Marketing (B, S, ONLINE)  


Plus 2 credit points of units from:

MMK332 Direct and Digital Marketing (B, ONLINE)  

MMK351 Services Marketing (B, ONLINE)  

MMK358 International Marketing (B, ONLINE)  

MMK368 Business Marketing (B, S, ONLINE)  

MMK380 Brand Management (B, S, ONLINE)  

MMK393 Integrated Marketing Communications (B, S, ONLINE)  

MMS308 Sport Marketing (B, ONLINE)  

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8th June 2007