Campus: 1 x 3 hour seminar per week
Cloud(online): Learning resources are via CloudDeakin
This unit forms part of the DBA program and focuses on the innovation process, including what is sometimes labelled "intrapreneurship". The beginning of the process is often one person’s idea. This unit looks at how ideas can be developed by knowing what to look for in the environment and the firm. Ideas must be shared, supported and then screened with a rigorous process to determine their potential for commercialisation. This potential will depend largely upon the culture, resources and strategic direction of the organisation (including its "dominant logic").
Assessment 1 (Individual) - Case study (5000 words) - 50%Assessment 2 (Individual) - Written Reflection and establishment of tool kit for the management of innovation (4000 words) - 50%
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