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ALR310 - Marketing Communication

Note: You are seeing the 2012 view of this unit information. These details may no longer be current. [Go to the current version]
Offered at:

(B, G, X)

Credit point(s):1
Offerings: Trimester 2
EFTSL value: 0.125
Unit chair:D Quinn-Allan
Incompatible with:

ALR710

Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

This unit provides an introduction to marketing and in particular to the role of integrated marketing communications, marketing promotion and public relations in the marketing mix. The following topics will be covered:

  • What is marketing?
  • Marketing situation analysis
  • The role of integrated marketing communications in marketing
  • Objectives and budgeting of marketing
  • Developing the integrated marketing communications program
  • Evaluation of the promotional program.

Assessment

One case study assignment 2500 words 50%, one written examination 50%.

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Student Contribution Rate***Fee rate - Domestic Students Fee rate - International students
$1178$1178$1178$2213$2381

* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.

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