Unit details
MMK277 - Marketing Management
| Offered at: | (B, G, online) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 (B, G, W, online), trimester 2 (B, G, online) or trimester 3 (B, online) |
| EFTSL value: | 0.125 |
| Previously coded as: | MMK177 |
| Unit chair: | A Ringer (Trimester 1), K Howell (Trimester 2 and 3) |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | 1 x 2 hour lecture and 1 x 1 hour tutorial per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers. Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Such aspects of marketing as marketing research, customer behaviour, product innovation, and marketing communication are also examined.
Assessment
Written Assignment 3000 words 30%, Test(s) 30%, Examination 2 hours 40%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Student Contribution Rate*** | Fee rate - Domestic Students | Fee rate - International students |
| $1178 | $1178 | $1178 | $2386 | $2562 |
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.
