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Unit details

MMK380 - Brand Management

Enrolment modes:

Not offered in 2015

Credit point(s):1
EFTSL value:

0.125

Unit chair:

A Fedrous

Prerequisite:

MMK277 or MMK101

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

1 x 2 hour class, 1 x 1 hour seminar per week

Note:

You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.

Assessment

Assessment 1 - Written assignment 1 (750 - 1000 words) - 10%

Assessment 2 - Written assignment 2 (3000 - 3500 words) - 40%

Examination (2 hours) - 50%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

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