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MMK380 - Brand Management

Unit details

Year2015 unit information
Year2015 unit information
Enrolment modes:
Enrolment modes:

Not offered in 2015

Enrolment modes:
Enrolment modes:

Not offered in 2015

Credit point(s):1
Credit point(s):1
EFTSL value:

0.125

EFTSL value:

0.125

Unit chair:

A Fedrous

Unit chair:

A Fedrous

Prerequisite:

MMK277 or MMK101

Prerequisite:

MMK277 or MMK101

Corequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Incompatible with:

Nil

Contact hours:

Campus: 1 x 2 hour class, 1 x 1 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Contact hours:

Campus: 1 x 2 hour class, 1 x 1 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.

Content

Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.

Assessment

Assessment 1 - Written assignment 1 (750 - 1000 words) - 10%

Assessment 2 - Written assignment 2 (3000 - 3500 words) - 40%

Examination (2 hours) - 50%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Assessment

Assessment 1 - Written assignment 1 (750 - 1000 words) - 10%

Assessment 2 - Written assignment 2 (3000 - 3500 words) - 40%

Examination (2 hours) - 50%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

Unit Fee Information

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