MMK751 - Services Marketing
Unit details
Enrolment modes: | (B, online) |
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EFTSL value: | 0.125 |
Unit chair: | P Kay |
Prerequisite: | Nil |
Corequisite: | MPK732, MPR732 or MPT732 |
Incompatible with: | Nil |
Contact hours: | 1 x 3 hour seminar per week. |
Note:Online teaching methods require internet access. Please refer to the most current computer specifications. |
Content
Service industries currently account for approximately 70-80% of Australia's GDP and employ approximately 90-95% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector. Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.
Assessment
Written Assignment 4500-5000 words 50%, Examination 2 hours 50%