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Bachelor of Arts (Media and Communication)

Course summary for current students

Award granted Bachelor of Arts (Media and Communication)
Campus

Offered at Burwood (Melbourne) and Waurn Ponds (Geelong).

(Offered at Warrnambool for continuing students only)

Cloud (online)No
Duration3 years full-time or part-time equivalent
CRICOS course code048014J
Deakin course codeA328

Pipelining course from 2015.

Course overview

Deakin's Bachelor of Arts (Media and Communication) is specifically designed to enable you to graduate with a 'multiskilled' qualification appropriate for a rapidly evolving area in which skills, careers and job markets are increasingly transient. In this course, you can choose subjects that suit your specific interests and professional ambitions. You are encouraged to situate those interests and ambitions in a wider critical context of ideas, issues and developments in the media and communication industries in general.

 

The course offers you a wide range of unit choice which helps develop practical and professional communication skills within a broad context of critique and analysis.

 

You will learn about major research and policy debates concerning the various communication industries and integrate practical techniques in communication with a strategic overview of the industry.


The course will teach you about the range of research methodologies used to study communication texts, audiences, institutions and processes, as well as how to evaluate the social and economic significance of new technologies and existing laws affecting communication.


Specialisations offered through this course include animation, film studies, visual communication design (formerly graphic design),  journalism, media and communication, photography, public relations and visual arts.

 

Pathways

This course has pathways from more than 20 Institutes of TAFE and universities in Melbourne and regional Victoria. Credit transfer and recognition is normally available from TAFE and university diplomas and advanced diplomas in arts, business, management, and humanities disciplines.  Students with graded advanced diplomas from TAFE or equivalent will be eligible for up to 12 credit points of electives.  Students with graded diplomas or equivalent from TAFE or equivalent will be eligible for up to 8 credit points of electives.  There is also a pathway from Deakin University's Associate Degree of Arts, Business and Sciences to this course with up to 16 credit points depending on units taken.

On completion of this course you may choose to apply for an Honours degree or postgraduate study. These studies normally provide professional qualifications directed to a particular career.  Students must have completed a major in the discipline or interdisciplinary area in which they wish to specialise in the honours course. Entry is based on a number of factors, including an average grade of Distinction or High Distinction in the Bachelor of Arts particularly in the discipline in which they want to study Honours and the availability of supervision.  Further honours information.

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Transition to University study
The faculty offers two units ASC160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

 

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

To qualify for the award of Bachelor of Arts (Media and Communication) a student must complete 24 credit points of study including:

  • at least 12 credit points from the areas listed under areas of study, including:

- core units ALC101 and ALC102, and

  • no more than 8 credit points taken outside the course-grouped units for the BA
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 or above
  • at least 4 credit points at level 3

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Course structure

Prerequisites
Because a number of disciplinary studies are cumulative in knowledge, technical competencies and/or study and research skills, there are prerequisites which direct students to take some units before others. Students must seek advice from Arts Student Services before enrolling in units for which they do not have the prerequisite or recommended units.

Areas of Study
Animation
Film Studies

Film and Video *

Visual Communication Design (formerly Graphic Design)

Journalism #
Media and Communication
Photography
Public Relations #

Visual Arts #

 

* For continuing students only

# Full major is not available at nominated campus


Core units

Trimester 1

ALC101 Contemporary Communication: Making Sense of Text, Image and Meaning  *

 

Trimester 2

ALC102 Contemporary Communication: Making Sense of New Media  

* ALC101 also offered in trimester 3 - Cloud (online) mode only.

Details of Areas of Study

Animation - unit set code MJ-AU00011

The Animation area of study offers the opportunity to develop a moving image, graphic and animation practice within the expanding digital domain. Students will explore digital animation production and publication options that include web, CD and DVD publication possibilities, and develop the skills to work with and manage such technologies effectively. Students are encouraged to develop skills in all aspects and types of animation production and learn to write and think analytically about such creative work.

On completion of the Animation sequence of units students should have the following skills:

  • an ability to implement and manage all stages of production of a professional digital animation project.
  • an ability to develop a unique production path for a digital project for a variety of publication platforms.
  • an ability to think and write effectively about innovative moving image animation work and digital culture.
  • an ability to use advanced digital image production technologies.
  • an ability to work in collaborative and team settings on graphic moving image tasks.
  • an ability to work efficiently to deadlines in an industrial setting.

Level 1 and level 2

 

Trimester 1 or trimester 2

AMC102 3D Animation 1: Screen Space, Layout, Landscape  (formerly ACM138)

 

Trimester 1

AMC100 Animation Narratives  (formerly ACM132)

AMC203 Effects, Graphics and Compositing  (formerly ACM225)


Trimester 2

AMC104 Principles of Character Animation  (formerly ACM133)

AMC200 Digital Animation  (formerly ACM239)

 

Level 3

 

Trimester 1 or trimester 2 or trimester 3

ACC317 Communication and Creative Arts Internship A  

ACC318 Communication and Creative Arts Internship B  

 

Trimester 1

AMC300 Pre-Production & Project Pitch  (formerly ACM327)

Film Studies - unit set code MJ-A000046

The Film Studies area aims to develop students' creative and critical thinking while providing a practical and theoretical grounding in the production and application of film, video and television. The sequence puts these media in the historical and social context of the institutions, technologies and artistic and personal forces from which they have emerged.

In level 1, students learn formal and theoretical concepts through analysis of case studies and a series of projects which demand individual input, team collaboration, as well as recording, filming, direction, and post-production techniques. Collaborative skills are extended in level 2 through investigation of team management, narrative, representation, editing, and audiences, as well as the relationship between the actor, director, producer and exhibitor.

Students also undertake case studies in genre and the creative practices and aesthetic approaches of significant practitioners or movements. The final level provides opportunities for students to develop unique and individual creative practices through units including Research in Production: Documentary which explores the use of actuality in narrative, as well as the Individual Production Practice, which explores non-representational, contemplative and oppositional structures, together with strategies that rework or synthesise conventional forms.

 


Level 1

 

Trimester 1

ACF104 Unit description is currently unavailable  

 

Trimester 2

 

ACF103 Unit description is currently unavailable  **


Level 2 and 3

Trimester 1 or trimester 2

 

ACF202 Unit description is currently unavailable  

ACF205 Unit description is currently unavailable  

ACF301 Unit description is currently unavailable  

 

 

Trimester 1

ACF320 Contemporary Australian Cinema  *

 

Trimester 2

ACF206 Unit description is currently unavailable  

AAM220 Cinemas and Cultures  

 

* ACF320 also offered at Burwood (Melbourne) in trimester 3

**ACF103 offered in Trimesters 1, 2 and 3.

Film and Video

For continuing students only

Level 1

Trimester 2

ACF105 Unit description is currently unavailable  


Level 2

Trimester 1 or trimester 2

ACF201 Unit description is currently unavailable  

ACF205 Unit description is currently unavailable  

 

Trimester 2

ACF206 Unit description is currently unavailable  


Level 3

Trimester 1 or trimester 2
ACF301 Unit description is currently unavailable  

 

Trimester 1 or trimester 2 or trimester 3

ACC317 Communication and Creative Arts Internship A  

ACC318 Communication and Creative Arts Internship B  

Visual Communication Design (formerly Graphic Design) - unit set code MJ-A000061

Note: Students who commenced studies prior to 2011 may need to contact Student Services office for course advice. Burwood (Melbourne)  Tel 03 9246 8100  or Waurn Ponds (Geelong) 03 5227 1359 artsedstudentsupport@deakin.edu.au 

 

Level 1

 

Trimester 1 and 2

ACG101 Design Fundamentals  

 

Trimester 1 and 3

ACG103 Design Skills  

 

Trimester 2

ACG102 Design and Typography  

 

Level 2

 

Trimester 1

ACG207 Professional Practice in Design  

 

Trimester 2

ACG204 Design and Society  

ACG208 Branding Design  

 

 

Level 3

 

Trimester 1

ACG305 Design Practice  

ACG307 Global Design Strategies  

Journalism - unit set code MJ-A000014

This area of study provides students with the skills and knowledge to become qualified journalists in the broadcast and print media. Initially, studies focus on the mass media and the extent to which journalists live up to the ethical standards set both by their profession and the expectations of the public. Comparative studies focus on the role of journalists and the news media in different political systems and cultures. Students will gain an understanding of the theoretical and practical elements of radio and television journalism, and the role radio plays as a communication medium. The laws of defamation and other legal constraints to which the profession of journalism is subject are examined in the final level. Students will also develop research techniques, practical skills and an understanding of the methods and techniques required for specialist writing. The writing component within the course is intensive, to bring students' work to a standard that can be published in a daily newspaper or mainstream magazine.


On successful completion of the Journalism sequence of units students should have the following skills:

  • an ability to write in academic style with adequate referencing
  • an ability to identify, research, write and construct stories suitable for print, broadcast and online media
  • an ability to interview for print, broadcast and online media and select material for inclusion in stories
  • an ability to analyse the social role of journalism both nationally and internationally and identify the theoretical issues raised by news, current affairs and feature publications and programs
  • an ability to appreciate the role of the production process in any media product
  • an ability to work in teams and to develop presentation skills in a group setting.

Level 1

Trimester 1

ALJ111 News Reporting 1  ^^


Trimester 2
ALJ112 News Reporting 2  


Level 2

Trimester 1
ALJ216 Feature Writing  


Trimester 2
ALJ217 Editing and Design  


Level 3

Trimester 1
ALJ313 Media Law and Ethics  

ALJ318 Broadcast Journalism (Radio)  


Trimester 2
ALJ301 Multi-Media Journalism  

ALJ319 Broadcast Journalism (Television)  


Trimester 1 or trimester 2 or Trimester 3
ALJ321 Journalism Internship  *

ALJ322 Journalism Internship B  *^


* ALJ321, ALJ322 - Internship units are normally undertaken in third level (or equivalent) and are subject to completion of specified prerequisite units and special application requirements. 

^ALJ322 - this unit may only be taken by students who complete ALJ321 and is not counted towards the Journalism major.

^^ALJ111 also available in trimester 3 Cloud (online) only.

Media and Communication - unit set code MJ-AU00008

Media and communication is the world's fastest growing industry and is an area of rapid and continuous technological, political, economic, and social change. Much of the recent explosion in the stock of human knowledge is linked with developments in media and communication. Students will address issues and events in the industry at national and international levels through a combination of research, theory, analysis and practice.

Levels 2 and 3

Trimester 1

ALC208 Researching Media: Texts, Audiences and Industries  

ALC209 Screening Contemporary Masculinities  

ALR276 Ethical Communication and Citizenship  

ASC346 Sociology of the Media and Popular Culture  


Trimester 2

AAM220 Cinemas and Cultures  

ALC201 Exploring New Media: Users, Settings, Implications  

ALC314 Advertising: Designing Desires  *

ALC215 Globalisation and the Media  

ALC320 Approaches to Media: Audiences and Effects  *

 

Trimester 1 or trimester 2 or trimester 3

ACC317 Communication and Creative Arts Internship A  

ACC318 Communication and Creative Arts Internship B  

 

* ALC314, ALC320 are offered via cloud (online) teaching mode only. There will be no face to face teaching.

Photography - unit set code MJ-A000049

The Photography area of study is based around creative, critical and professional practice. Students can choose to develop their artistic, academic or professional aspirations.

Level 1

Trimester 1 or Trimester 2

ACI101 Still Images  

ACI102 Pixel to Print: Digital Imaging 1  


Level 2

Trimester 1 or Trimester 2
ACI203 Photographic Practice  

ACI204 Contemporary Photography  

ACI201 Advanced Imaging  

 

Trimester 1, Trimester 2 or Trimester 3

ACI202 Advanced Digital Imaging  


Level 3

Trimester 1

ACI301 Shifting Focus: Experimental Photography and Creative Practice  

 

Trimester 2

ACI302 Lighting Design 2  

 

Trimester 1 or trimester 2 or trimester 3

ACC317 Communication and Creative Arts Internship A  

ACC318 Communication and Creative Arts Internship B  

Public Relations - unit set code MJ-A000021

The Public Relations major sequence is concerned with the management of communication between people, agencies and various publics. Students will study such areas as crisis and issues management, organisational public relations and public relations campaigns; and will develop the necessary skills for effective public relations.

On successful completion of the Public Relations major sequence, students should have the following discipline-specific skills:

  • an ability to explain the role of public relations in society;
  • an ability to differentiate between the various areas of public relations;
  • an ability to explain the legal and regulatory context of public relations;
  • an ability to prepare public relations strategies using traditional, internet and social media tactics;
  • the ability to write and communicate for public relations practice across a broad range of professional contexts.

Core units

 

Level 1

Trimester 1

ALR103 Introduction to Public Relations  **


Trimester 1 or trimester 2 or trimester 3
ALW117 Professional Writing for Work  

 

 

Select 6 credit points, including at least 2 credit points at level 2 and at least 2 credit points at level 3 from the following: 

 

Level 2 and Level 3

 

Trimester 1 

ALR276 Ethical Communication and Citizenship  

ALR207 Media Relations  *

ALR383 Lobbying, Advocacy and Public Opinion  


Trimester 2

ALR206 Social Media Public Relations  

ALR279 Public Relations Practice and Event Management  

ALR300 Public Relations Campaigns and Practice  (2 credit points)

ALR310 Marketing Communication  

 

*ALR207 also offered in Trimester 3.

**ALR103 is also offered in Trimester 3 at Waterfront (Geelong) only.  It is offered by intensive study in Trimester 3.

Visual Arts - unit set code MJ-A000015

Level 1

Trimester 1

ACV101 Studio Art: Painting and Practice A  

 

Trimester 2

ACV102 Studio Art: Painting and Practice B  

 

Level 2

Students to select 4 units from level 2 units on offer.

Trimester 1

ACV205 Studio Art: Painting and Practice C  

EEA211 Navigating the Visual World   

 

Trimester 2

ACV203 Visual Narrative Studio  

ACV204 Graphic Novels and Artists' Books Studio  

ACV206 Studio Art: Painting and Practice D  

EEA212 Visual Culture: Images, Meaning and Contexts   

 

Level 3

Trimester 1

ACV307 Studio Art: Painting and Practice E  

 

Trimester 2

ACV308 Studio Art: Painting and Practice F  (2 credit points from 2015)

 

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8th June 2007