Bachelor of Arts (Media and Communication)

Course summary for current students

Year2016 course information
Award granted Bachelor of Arts (Media and Communication)

Offered at Burwood (Melbourne) and Waurn Ponds (Geelong).

(Offered at Warrnambool for continuing students only)

Cloud (online)No
Duration3 years full-time or part-time equivalent
CRICOS course code048014J
Deakin course codeA328

Offered to continuing students only

Course overview

Deakin's Bachelor of Arts (Media and Communication) is specifically designed to enable you to graduate with a 'multiskilled' qualification appropriate for a rapidly evolving area in which skills, careers and job markets are increasingly transient. In this course, you can choose subjects that suit your specific interests and professional ambitions. You are encouraged to situate those interests and ambitions in a wider critical context of ideas, issues and developments in the media and communication industries in general.

The course offers you a wide range of unit choice which helps develop practical and professional communication skills within a broad context of critique and analysis.

You will learn about major research and policy debates concerning the various communication industries and integrate practical techniques in communication with a strategic overview of the industry.

The course will teach you about the range of research methodologies used to study communication texts, audiences, institutions and processes, as well as how to evaluate the social and economic significance of new technologies and existing laws affecting communication.

Specialisations offered through this course include animation, film studies, visual communication design (formerly graphic design), journalism, media and communication, photography, public relations and visual arts.

Transition to University study
The faculty offers two units AIX160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Fees and charges

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Your course tuition fees are calculated based on the units you study. Please refer to the Pre 2016 Unit Fee Cost in the Unit Search.

2016 commencing International and full fee paying postgraduate domestic students

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
Not applicableNot applicableNot applicable

The rates shown are based on 1 Equivalent Full Time Study Load (EFTSL) or 8 credit points. If your study load for the year is less than or more than 1 EFTSL your fees will be adjusted accordingly. Each unit you study has an EFTSL value. You can multiple the course price by the EFSTL value of all units you are enrolled in to determine the unit price.

* The Commonwealth Supported Place (CSP) course rates shown are indicative course fees. CSP fees are indicative because they are calculated based on your unit selection. They should be used as a guide only. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

Course rules

To qualify for the award of Bachelor of Arts (Media and Communication) a student must complete 24 credit points of study including:

  • at least 12 credit points from the areas listed under areas of study, including:

Core units ALC101 and ALC102, and

  • no more than 8 credit points taken outside the course-grouped units for the BA
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 or above
  • at least 4 credit points at level 3

Course structure

Because a number of disciplinary studies are cumulative in knowledge, technical competencies and/or study and research skills, there are prerequisites which direct students to take some units before others. Students must seek advice from Arts Student Services before enrolling in units for which they do not have the prerequisite or recommended units.

Areas of Study


Film Studies

Film and Video *

Visual Communication Design (Formerly Graphic Design)

Journalism #

Media and Communication


Public Relations #

Visual Arts #

* For continuing students only

# Full major is not available at nominated campus

Core units

ALC101 Contemporary Communication: Making Sense of Text, Image and Meaning (Final year of offer 2014 - from 2015 students to select ALC104)

ALC102 Contemporary Communication: Making Sense of New Media (Final year of offer 2014 - from 2015 students to select ALC105)

Details of Areas of Study

Animation - unit set code MJ-AU00011

The Animation area of study offers the opportunity to develop a moving image, graphic and animation practice within the expanding digital domain. Students will explore digital animation production and publication options that include web, CD and DVD publication possibilities, and develop the skills to work with and manage such technologies effectively. Students are encouraged to develop skills in all aspects and types of animation production and learn to write and think analytically about such creative work.

On completion of the Animation sequence of units students should have the following skills:

  • an ability to implement and manage all stages of production of a professional digital animation project.
  • an ability to develop a unique production path for a digital project for a variety of publication platforms.
  • an ability to think and write effectively about innovative moving image animation work and digital culture.
  • an ability to use advanced digital image production technologies.
  • an ability to work in collaborative and team settings on graphic moving image tasks.
  • an ability to work efficiently to deadlines in an industrial setting.

Level 1

AMC100Animation Narratives (Formerly ACM132)

AMC104Principles of Character Animation (Formerly ACM133)

Level 2

AMC203Effects and Motion Graphics  

AMC2043D Character Animation  

AMC226Character Design and Rigging for 3D  

AMC228Building 3D Objects & Worlds  

Level 3

Select 2 credit points from the following:

ACC317Communication and Creative Arts Internship A (formerly ALX321)

AMC300Pre-Production & Project Pitch (formerly ACM327)

AMC327Envisioning Games & Design Worlds

Film Studies - unit set code MJ-A000046

The Film Studies area aims to develop students' creative and critical thinking while providing a practical and theoretical grounding in the production and application of film, video and television. The sequence puts these media in the historical and social context of the institutions, technologies and artistic and personal forces from which they have emerged.

In level 1, students learn formal and theoretical concepts through analysis of case studies and a series of projects which demand individual input, team collaboration, as well as recording, filming, direction, and post-production techniques. Collaborative skills are extended in level 2 through investigation of team management, narrative, representation, editing, and audiences, as well as the relationship between the actor, director, producer and exhibitor.

Students also undertake case studies in genre and the creative practices and aesthetic approaches of significant practitioners or movements. The final level provides opportunities for students to develop unique and individual creative practices through units including Research in Production: Documentary which explores the use of actuality in narrative, as well as the Individual Production Practice, which explores non-representational, contemplative and oppositional structures, together with strategies that rework or synthesise conventional forms.

Level 1

ACF103Writing with the Camera

ACF104Moving Pictures: Screening Film History

Level 2 and 3

AAM220 Cinemas and Cultures (No longer available for enrolment)

ACF202Documentary Production Practice

ACF205Television Production

ACF206Mindscreen: Cinema, Psychology and Psychoanalysis

ACF301Independent Production Practice

ACF320Mad Max Meets Priscilla - Contemporary Australian Cinema

Film and Video

For continuing students only

Level 1

ACF105Sound, Light, Motion

Level 2

ACF201Genre Form and Structure

ACF205Television Production

ACF206Mindscreen: Cinema, Psychology and Psychoanalysis

Level 3

ACC317Communication and Creative Arts Internship A

ACC318Communication and Creative Arts Internship B

ACF301Independent Production Practice

Visual Communication Design (formerly Graphic Design) - unit set code MJ-A000061

Note: Students who commenced studies prior to 2011 may need to contact Student Services office for course advice. Burwood (Melbourne) Tel 03 9246 8100 or Waurn Ponds (Geelong) 03 5227 1359 

Level 1

ACG101 Design Fundamentals (No longer available for enrolment)

ACG102Design and Typography

ACG103Design Skills

Level 2

ACG204Design and Society

ACG207Professional Practice in Design

ACG208Branding Design

Level 3

ACG305Design Practice

ACG307Global Design Strategies

Journalism - unit set code MJ-A000014

This area of study provides students with the skills and knowledge to become qualified journalists in the broadcast and print media. Initially, studies focus on the mass media and the extent to which journalists live up to the ethical standards set both by their profession and the expectations of the public. Comparative studies focus on the role of journalists and the news media in different political systems and cultures. Students will gain an understanding of the theoretical and practical elements of radio and television journalism, and the role radio plays as a communication medium. The laws of defamation and other legal constraints to which the profession of journalism is subject are examined in the final level. Students will also develop research techniques, practical skills and an understanding of the methods and techniques required for specialist writing. The writing component within the course is intensive, to bring students' work to a standard that can be published in a daily newspaper or mainstream magazine.

On successful completion of the Journalism sequence of units students should have the following skills:

  • an ability to write in academic style with adequate referencing
  • an ability to identify, research, write and construct stories suitable for print, broadcast and online media
  • an ability to interview for print, broadcast and online media and select material for inclusion in stories
  • an ability to analyse the social role of journalism both nationally and internationally and identify the theoretical issues raised by news, current affairs and feature publications and programs
  • an ability to appreciate the role of the production process in any media product
  • an ability to work in teams and to develop presentation skills in a group setting.

Level 1

ALJ111News Reporting 1

ALJ112News Reporting 2

Level 2

ALJ216Feature Writing

ALJ217 Editing and Design (No longer available for enrolment)

Level 3

ALJ301 Multi-Media Journalism (No longer available for enrolment)

ALJ313 Media Law and Ethics (Final year of offer 2014. From 2015 select ACC213) (ACC213 also offered in Trimester 2 from 2016)

ALJ318 Broadcast Journalism (Radio) (No longer available for enrolment)

ALJ319Broadcast Journalism (Television)

ALJ321Journalism Internship *

ALJ322 Journalism Internship B (Final year of offer 2014) * ^

* ALJ321, ALJ322 - Internship units are normally undertaken in third level (or equivalent) and are subject to completion of specified prerequisite units and special application requirements. 

^ALJ322 - this unit may only be taken by students who complete ALJ321 and is not counted towards the Journalism major.

Media and Communication - unit set code MJ-AU00008

Media and communication is the world's fastest growing industry and is an area of rapid and continuous technological, political, economic, and social change. Much of the recent explosion in the stock of human knowledge is linked with developments in media and communication. Students will address issues and events in the industry at national and international levels through a combination of research, theory, analysis and practice.

Levels 2 and 3

AAM220 Cinemas and Cultures (No longer available for enrolment)

ACC317Communication and Creative Arts Internship A

ACC318Communication and Creative Arts Internship B

ALC201 Exploring New Media: Users, Settings, Implications (No longer available for enrolment)

ALC208 Researching Media: Texts, Audiences and Industries (No longer available for enrolment)

ALC209 Screening Contemporary Masculinities (No longer available for enrolment)

ALC215Globalisation and the Media

ALC314 Advertising: Designing Desires (No longer available for enrolment)

ALC320 Approaches to Media: Audiences and Effects (No longer available for enrolment)

ALR276Ethical Communication and Citizenship

ASC346Sociology of the Media and Popular Culture

Photography - unit set code MJ-A000049

The Photography area of study is based around creative, critical and professional practice. Students can choose to develop their artistic, academic or professional aspirations.

Level 1

ACI101Still Images

ACI102Pixel to Print: Digital Imaging 1

Level 2

ACI201Alternative Imaging

ACI202Advanced Digital Imaging

ACI203Photographic Practice

ACI204Contemporary Photography

Level 3

ACC317Communication and Creative Arts Internship A

ACC318Communication and Creative Arts Internship B

ACI301Shifting Focus: Experimental Photography and Creative Practice

ACI302Lighting Design 2

Public Relations - unit set code MJ-A000021

The Public Relations major sequence is concerned with the management of communication between people, agencies and various publics. Students will study such areas as crisis and issues management, organisational public relations and public relations campaigns; and will develop the necessary skills for effective public relations.

On successful completion of the Public Relations major sequence, students should have the following discipline-specific skills:

  • an ability to explain the role of public relations in society;
  • an ability to differentiate between the various areas of public relations;
  • an ability to explain the legal and regulatory context of public relations;
  • an ability to prepare public relations strategies using traditional, internet and social media tactics;
  • the ability to write and communicate for public relations practice across a broad range of professional contexts.

Core units

Level 1

ALR103Introduction to Public Relations

ALW117Professional Writing for Work

Select 6 credit points, including at least 2 credit points at level 2 and at least 2 credit points at level 3 from the following: 

Level 2 and Level 3

ALR206Social Media Strategy and Tactics

ALR207Media Relations

ALR276Ethical Communication and Citizenship

ALR279Public Relations Management

ALR383Lobbying, Advocacy and Public Opinion

ALR300Public Relations Campaigns and Practice (2 credit points)

ALR310Marketing Communication

Visual Arts - unit set code MJ-A000015

Level 1

ACV101Contemporary Art Practice: Ideas

ACV102Contemporary Art Practice: Space

Level 2

Students to select 4 units from level 2 units on offer.

ACV205Contemporary Art Practice: Pluralism

EEA211Navigating the Visual World

ACV203Visual Narrative Studio

ACV206Contemporary Art Practice: Abstraction

EEA212Visual Culture: Images, Meaning and Contexts

Level 3

ACV307Contemporary Art Practice: Research

ACV308Studio Art: Painting and Practice F (2 credit points)