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Bachelor of Commerce

Note: You are seeing the 2013 view of this course information. These details may no longer be current.

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Interactive Marketing (B, S*, X) - unit set code MJ-M30026

Discover how you can market via the use of new and emerging technologies. Interactive marketing combines the principles of marketing and online marketing with the hands-on experience of internet development and the issues of managing new technologies.

Career opportunities
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.


MIS101 Business Information Systems (B, S, W, X)  

MIS213 Business on the Internet (B, S, X, ONLINE)  

MIS312 eBusiness Strategies (B, S, X)  

MMK277 Marketing Management (B, S, W, ONLINE)  

MMK332 Direct and Digital Marketing (B, ONLINE)  

MMK393 Integrated Marketing Communications (B, S, ONLINE)  


* Geelong students will be required to undertake one unit in off campus or online mode.

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8th June 2007