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Bachelor of Commerce - Dean's Scholars Program

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Marketing - unit set code MJ-M30010

Burwood (Melbourne), Waterfront (Geelong), Warrnambool, Cloud (online)

 

Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.
You will gain knowledge of marketing in domestic and international markets.  An honours year is available upon completion of this major sequence.

Professional recognition
Professional recognition by the Australian Marketing Institute and the Market Research Society of Australia is available.

Career opportunities
Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.

 

MMK265 Marketing Research  

MMK266 Consumer Behaviour  

MMK277 Marketing Management  

MMK325 Strategic Marketing  

 

Plus 2 credit points of units from:

MMK332 Direct and Digital Marketing  

MMK351 Services Marketing  

MMK358 International Marketing  

MMK368 Business Marketing  

MMK380 Brand Management  

MMK393 Integrated Marketing Communications  

MMS308 Sport Marketing  

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8th June 2007