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Not offered in 2016
This unit requires students to attend a supervised study tour
Please refer the below Study Tour link for further information:
USA Study Tour
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%
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Your unit tuition fees are based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.
Your tuition fees are calculated on the units you enrol in. This means your fees are based on the units you choose to study and not a fixed course price. The tuition fees for this unit are displayed in the table below:
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010** Rate for CSP students who commenced Education and Nursing units pre 2010Please note: Unit fees listed do not apply to Deakin Prime students.