Need help with anything?
Trimester 2: Study Tour
This unit requires students to attend a supervised study tour
Please refer the below Study Tour link for further information:
USA Study Tour
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%
Unit fee information available soon
Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.
You can calculate the cost of each unit by using the following calculation:
Course fee x unit EFTSL value = unit price