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|Enrolment modes:||Trimester 2: Burwood (Melbourne)|
Student must be enrolled in course A328, A351, A352, A353, A355, A356, A357, A358, A359 or S331.
|Unit chair:||M Kelly|
For students who commenced their course from 2011: ACG101 and ACG103
2 hours per week
Students will be required to attend seminars for 2 hours per week and will be required to do work outside of Deakin for approximately 5 hours per week
This unit will focus on the considerations of branding strategies in visual communication design. Branding theories and practices reflect on marketing, positioning, business practices, visual consistencies, stakeholders and design issues. These topic areas will be explored through a redesign program and the designing of a variety of applications to position and strengthen branding strategies.
Design Research, 20%
Design Project, 30%
Design Project, 50%
Unit Fee Information
Unit fee information available soon