AIM725 - Heritage and Museum Strategy and Marketing

Unit details

Note: You are seeing the 2013 view of this unit information. These details may no longer be current.
Enrolment modes:

(X)

Credit point(s):1
EFTSL value: 0.125
Unit chair:S Cooke

Note:

Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

Module 1: Marketing Museums
  • Overview of marketing context within which museums and galleries operate today

  • Identification and analysis of relevant competitors with respect to the 'products' they are offering
Module 2: Strategic Planning for Museums
  • Developing mission and vision statements

  • Processes for establishing goals and objectives

  • Examination of appropriate performance measurement systems
Module 3: From Plans to Actions in Museums
  • Preparing institutional policy documents

  • Project management in museums

  • Operational strategies for media liaison and for successful promotion and public relations of museums and galleries

Assessment

Three assignments: 2x1500 words each, 30% each and x1 2000 words, 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$733$733$2110$2719

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.