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ALC101 - Contemporary Communication: Making Sense of Text, Image and Meaning

Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:A Brown




Incompatible with:

ALC401, ALCM101

Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


This unit introduces students to various approaches available to the study of communication and to some critical 'tools' with which to examine a variety of communication texts and practices, such as film, advertising and news media. Topics of study include non-verbal communication, culture, narrative, discourse, workplace communication, semiotics, digital/new media, and how audiences make meaning. The unit examines the links between communication and power, paying particular attention to issues of ideology, gender, and ethnicity.


Reflective Writing Exercise 25%

In-class (or online) Presentation 25%

Essay (2000 words) 50%

Unit Fee Information

Unit fee information available soon

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