ALR103 - Introduction to Public Relations
Unit details
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| Enrolment modes: | (B, G, W, X) |
|---|---|
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously: | Principles and Practice of Public Relations |
| Unit chair: | D Quinn-Allan |
| Campus contact: | R Monaghan (B); S Mackey (W); M Sheehan (G, X) |
| Incompatible with: | ALR203 |
Note:Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.Assessment
3 on line quizzes - 10% each
On line PR plan assignment - 30% (1500 equivalent)
Exam - 40%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2324 | $2477 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.