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ALR207 - Media Relations

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, G, W, X)

Credit point(s):1

Trimester 1 and Trimester 3 (B* X only)


* Burwood offering in Trimester 3 will be in intensive mode

EFTSL value:0.125
Unit chair:M Sheehan

Online teaching methods require internet access. Please refer to the most current computer specifications.


The unit examines the theoretical and practical foundations of media relations from the perspective of the communication professions. The unit will overview traditional and new media and examine the relationships between communication professionals from a variety of backgrounds. The unit will foster applied media liaison and writing skills.


Twitter profile assessment – 20% (800 words)

Media relations portfolio – 30% (1200 words equivalent)

Exam - 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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