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|Offered at:||(B*, G, W, X)|
(*Burwood offering available to students enrolled in A328 every year; and to A325 students from 2010)
|Unit chair:||M Sheehan|
ALR103 or ALR203
|Note: This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access. Please refer to the most current computer specifications.|
The unit covers a systems approach to public relations planning, management by objectives including the development of measurable public relations objectives, the link between corporate marketing strategy and public relations issues, the role of research, budgeting and ethics in public relations management, managing the corporate identity the link between corporate marketing strategy and public relations issues and crisis management.
First assignment equivalent to 5000 words 50%, Second assignment equivalent to 2000 words 20%, Final examination 30%
Unit Fee Information
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