ALR300 - Public Relations Campaigns and Practice
Unit details
Note:
You are seeing the 2013 view of this unit information. These details may
no longer be current.
| Enrolment modes: | (B, G, X) |
|---|---|
| Credit point(s): | 2 |
| EFTSL value: | 0.250 |
| Unit chair: | B Kirby |
| Prerequisite: | ALR103/ALR203 and ALR279
ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently. |
| Incompatible with: | ALC300 |
Note:Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.Assessment
Pitch Presentation 10% (800 word equivalent), Campaign Proposal 40% (3200 word equivalent), Exemplar Tactic/s with explanatory rationale 20% (1600 word equivalent), Exam 30%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $2448 | $2448 | $4648 | $4954 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.