Current students

Course search

Unit details

Return to previous page

ALR300 - Public Relations Campaigns and Practice

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, G, X)

Credit point(s):2
Offerings: Trimester 2
EFTSL value: 0.250
Unit chair:B Kirby

ALR103/ALR203 and ALR279 


ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.

Incompatible with: ALC300
Note: Online teaching methods require internet access. Please refer to the most current computer specifications.


The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.


Pitch Presentation 10% (800 word equivalent), Campaign Proposal 40% (3200 word equivalent), Exemplar Tactic/s with explanatory rationale 20% (1600 word equivalent), Exam 30%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

Return to previous page

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007