ALR704 - Reputation Management: Crisis, Risk and Responsibility
Unit details
| Enrolment modes: | (B, X) |
|---|---|
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | R Monaghan |
| Incompatible with: | ALC604, ALR604 |
Note:Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
Crisis, issue, and, reputation management can impact all sectors and industries. The growth of global technology and social media see reputations altered at a rapid pace and issues amplified to reach global audiences. This unit will focus on managing evolving stakeholder expectations whilst dealing with anticipated or unexpected events. Students are presented with the opportunity to critically explore contemporary cases involving celebrities, global organisations and public figures. A portfolio of tools and techniques, including social responsibility, ethical behaviour, proactive and reactive strategies will help prepare students to manage this challenging field.
Assessment
Case analysis (2000 words) 40%
Portfolio (3000 words) 60%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2152 | $2719 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.