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MLC206 - Marketing Law

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, S, W, X)

Credit point(s):1
Offerings: Trimester 2
EFTSL value: 0.125
Unit chair:

S Christie

Coordinator:

TBC (B), S Christie (W, X), K Pniewski (S)

Prerequisite:MLC101
Corequisite:Nil
Incompatible with: Nil
Contact hours: 2 x 1 hour lectures, 1 x 1 hour tutorial per week
Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

The unit is designed to introduce students to competition and consumer issues in complex industrial societies and the implications for sales and product promotion. Particular reference is made to the Competition and Consumer Act 2010 (Cth) Parts IV and V and to intellectual property laws. Topics include: the law applying to advertising; product liability; distribution agreements; franchises and solus agreement and related pro-consumer obligations.

Assessment

Written Assignment 3500 words 40%, Examination 2 hours 60%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1224$1224$2859$2955

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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