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|Previously coded as:||Nil|
|Unit chair:||S Adam|
1x1 hour recorded lecture, 1x2 hour workshop per week
Online teaching methods require internet access. Please refer to the most current computer specifications.
The aim of the unit Marketing Principles is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.
Assessment 1 (Individual) - Workshop Exercises – for each of 10 workshops (approx 300 words each) 30%
Assessment 2 (Individual) – Written Case Study assignment -2000 words, 15%
Assessment 3 (Individual) – Written Individual Reflection on assignment learning - 500 words, 5%
Examination (2 hours) 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.