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Unit details

MMK101 - Marketing

Year2014 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:Nil
Unit chair:

R Casidy

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MMK277

Contact hours:

1 x 1 hour class, 1 x 2 hour seminar per week

Note:

You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

The aim of the unit Marketing Principles is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.

Assessment

Assessment 1 (Individual) - Seminar Exercises – for each of 10 seminars (approx 300 words each) 30%
Assessment 2 (Individual) – Written Case Study assignment  -2000 words, 15%
Assessment 3 (Individual) – Written Individual Reflection on assignment learning - 500 words, 5%
Examination (2 hours) 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1260$1260$2594$2754

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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