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(B, G, online)
Trimester 1 (B, online), trimester 2 (B, G, online)
1 x 2 hour lecture and 1 x 1 hour tutorial per week
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
This unit looks at marketing from the perspective of the consumer. It covers consumer decision making, the psychology of the consumer and the social and economic environment in which the consumer operates. The unit shows how this understanding of consumers can be used to develop marketing strategies for both innovative and existing products and services.
Test(s) 20%, Written Assignment 3000 words 30%, Examination 2 hours 50%, Hurdle requirement: students must obtain at least 50% of the available marks in the examination in order to qualify for a passing grade.
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Student Contribution Rate***||Fee rate - Domestic Students||Fee rate - International students|
* Student contribution rate for Commonwealth Supported students who commenced studies from 2010
** Student contribution rate for Commonwealth Supported students who commenced studies from 2009
*** Student contribution rate for Commonwealth Supported students who commenced studies from 2008
Please note: Unit fees listed do not apply to Deakin Prime students.