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Unit details

MMK325 - Strategic Marketing

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, S, online)

Credit point(s):1
Offerings:

Trimester 1 (B, online), trimester 2 (B, S, online) or trimester 3 (B, online)

EFTSL value: 0.125
Unit chair:

A Lee (Trimester 1), P Kay (Trimester 2), A Ferdous (Trimester 3)

Prerequisite:MMK277
Corequisite:

MMK265 or MMK266

Incompatible with: Nil
Contact hours:

2 x 1 hour lectures, 1 x 1 hour tutorial per week

Note: Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

The unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

Assessment

Written Assignment 3000 words 40%, Presentation 10%, Examination 2 hours 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1224$1224$2506$2660

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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8th June 2007