MMK325 - Strategic Marketing
|Year||2014 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
P Kay (Trimester 1) , A Lee (Trimester 2), K Lurati (Trimester 3)
MMK101 or MMK277
MMK265 or MMK266
1 x 2 hour class, 1 x 1 hour seminar per week
Note:You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
The unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.
Assessment 1 (group of 6) - Written Assignment (3000 words) - 40%
Assessment 2 (group of 6) - Presentation (15 mins) - 10%,
Examination (2 hours) - 50%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.