MMK332 - Direct and Digital Marketing
|Year||2015 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)|
|Unit chair:||M Valos|
MMK277 or MMK101
Campus: 1 x 2 hour class and 1 x 1 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
This unit offers an examination of database, direct and digital marketing. This is the most dynamic area within contemporary marketing due to the rise of CRM, Facebook, Twitter and Google. Special emphasis is put on the integration of online and direct marketing into the traditional promotional mix. The objectives of customer acquisition versus customer retention are also identified.
Assessment 1 - Written assignment (3000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.