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Unit details

MMK368 - Business Marketing

Offering information:

Not offered in 2014

Enrolment modes:

Trimester 3: Burwood (Melbourne), Cloud (Online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

N McClaren

Prerequisite:

MMK277 or MMK101

Corequisite:Nil
Incompatible with: Nil
Contact hours:

1 x 2 hour class and 1 x 1 hour seminar per week

Note:

You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Assessment

Written Assignment 1 1500-2000 words 20%, Written Assignment 2 3500-4000 words 40%, Examination 2 hours 40%

Unit Fee Information

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