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|Contact hours:||This unit is taught online through Deakin Studies Online (DSO) with additional on campus seminars offered. See DSO for details.|
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.
Assignment 1 1000 words 10%, assignment 2 4000 words 40%, examination 2 hours 50%
Hurdle requirement: submit all assessment tasks.
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