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|Offered at:||(B, X)|
|Unit chair:||H Glow|
|Contact hours:||This unit is taught online through Deakin Studies Online (DSO) and intensively over 2 x 2 day block seminars per trimester.|
|Note: Online teaching methods require internet access. Please refer to the most current computer specifications.|
The change in the way arts marketing has been perceived over the years provides an opportunity for students to learn how arts marketing can assist an organisation to expand its audience and ensure the consumer finds the experience rewarding and enriching while remaining true to the artistic mission. Arts marketing includes a range of activities which centre on research, analysis, planning, promotions, publicity and public relations, product and price. Some of these elements have strategic implications for the service organisation.
Assignment 2500 words 40%, assignment 3000-4000 words 50%, online reflections 10%
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