MMS715 - Sport Promotions and Public Relations
Unit details
Note:
You are seeing the 2013 view of this unit information. These details may
no longer be current.
| Enrolment modes: | (B, online) |
|---|---|
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | A Karg |
| Prerequisite: | MMS712 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | 1 x 3 hour seminar per week |
Note:Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit examines promotional management strategies as they apply to sporting organisations. Students will examine the promotion mix including advertising, sales promotions, personal selling and public relations. Special emphasis will be placed on the study of public relations and its role in managing the media within the sport management industry.Assessment
Assignment (Group/Max 4 Students) 40%, Written Assignment 4000 words 60%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2777 | $3467 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.