MPK704 - Sustainable Environmental Marketing
Unit details
| Year | 2014 unit information |
|---|---|
| Enrolment modes: | Trimester 3: Burwood (Melbourne) Intensive*, Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | Previously coded MPM704 |
| Unit chair: | M Taghian |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MPT704 |
| Contact hours: | *Burwood (Melbourne) Intensive offering: Unit is taught face to face intensively in blocks during the trimester; that is, classes are not held on a weekly basis. Attendance is required at each all-day seminar. For students enrolled in intensive mode attendance is required at the following seminars between 10.00am and 4.00pm each day: Thursday 20 November |
Note:
| |
Content
Sustainable Environmental Marketing is designed to give students an integrated understanding of environmental sustainability issues as they relate to business management. The unit will provide managers with a conceptual framework for analysing and developing a strategic response to environmental issues and an understanding of the potential business case for sustainability. An integrated overview of human, business and ecological sustainability is presented during the course. Students will address a series of environmental issues and analyse case studies. A problem-based learning approach will guide students to examine critically current business principles and practices as they relate to environmental sustainability.
Assessment
Assignment 1 3000 words 40%, Assignment 2 4500 words 60%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1260 | $1260 | $2875 | $3589 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.