Bachelor of Arts

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Public Relations

Unit Set Code

MJ-A000021 (major)

MN-A000021 (minor)


Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (Online)

Warrnambool offering available to continuing students only


Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication. Final-year students have the opportunity to develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

Career outcomes

Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.


  • To complete a Major sequence in Public Relations select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Public Relations select any four (4) units from below, including a minimum of one (1) credit point at level one, and no more than one (1) credit point at level 3

Complete 2 units from level 1, selected from:

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

Complete the following 3 units from level 2:

ALR279Public Relations Management

ALR210Media Relations Strategy

ALA203Integrated Communication

Complete the following 3 units from level 3:

ALR376Ethical Communication and Citizenship

ALR383Lobbying, Advocacy and Public Opinion

ALA302Transmedia Storytelling


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