Bachelor of Arts

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Details of major sequences


Unit Set Code

MJ-A000069 (major)

MN-A000069 (minor)


Burwood (Melbourne), Cloud (Online)


Sitting at the intersection of other communication degrees, advertising is an attractive option for those who wish to seek a professional outcome in the Bachelor of Arts. Students will work with client driven projects to enhance their communication skills. This practice and theory based series of units offers students technical and communication skills in the contemporary practices of the advertising industry, introducing them to this dynamic and competitive field.

Career outcomes

You may find employment in the exciting field of advertising or related disciplines including journalism, public relations and digital media. Students can combine their advertising skills and knowledge with many associated areas of study to create their own unique pathway into the vibrant, fast paced world of contemporary communication. 


  • To complete a Major sequence in Advertising select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Advertising select any four (4) units from below, including a minimum of one (1) credit point at level one, and no more than one (1) credit point at level 3

Complete the following 2 units from level 1:

ALA101Advertising Principles and Practices

ALA102Creative Brand Communication

Complete the following 3 units from level 2:

ALA201Art Direction and Visualisation

ALA202Copywriting and Ideation

ALA203Integrated Communication

Complete the following 3 units from level 3:

ALA302Transmedia Storytelling

ALA304Creative Advertising Campaigns

ACC302Advertising: Desire, Consumption and the Attention Economy


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