Bachelor of Arts
Details of major sequences
Burwood (Melbourne), Cloud (Online)
Sitting at the intersection of other communication degrees, advertising is an attractive option for those who wish to seek a professional outcome in the Bachelor of Arts. Students will work with client driven projects to enhance their communication skills. This practice and theory based series of units offers students technical and communication skills in the contemporary practices of the advertising industry, introducing them to this dynamic and competitive field.
You may find employment in the exciting field of advertising or related disciplines including journalism, public relations and digital media. Students can combine their advertising skills and knowledge with many associated areas of study to create their own unique pathway into the vibrant, fast paced world of contemporary communication.
- To complete a Major sequence in Advertising select eight (8) credit points as outlined below;
- To complete a Minor sequence in Advertising select any four (4) units from below, including a minimum of one (1) credit point at level one, and no more than one (1) credit point at level 3
Complete the following 2 units from level 1:
|ALA101||Advertising Principles and Practices|
|ALA102||Creative Brand Communication|
Complete the following 3 units from level 2:
|ALA201||Art Direction and Visualisation|
|ALA202||Copywriting and Ideation|
Complete the following 3 units from level 3:
|ALA304||Creative Advertising Campaigns|
|ACC302||Advertising: Desire, Consumption and the Attention Economy|