2020 unit information
Classes and seminars in Trimester 3, 2020 will be online.
Last updated: 5 October 2020
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1.5 hour class per week, 1 x 1.5 hour lab per week
Students will learn how to apply models and metrics to gauge the effectiveness of a firm’s marketing activities, in terms of the customer management, market share analysis, product management and communication. This unit will cover application of analytics to customer profiling and predicting customer behaviour. The teaching materials are organized in a way that expose students to both theoretical and practical aspects of models and techniques.
These are the Learning Outcomes (ULO) for this UnitAt the completion of this Unit, successful students can:
Deakin Graduate Learning Outcomes
To apply analytics models to a wide range of marketing activities.
GLO1: Discipline-specific knowledge and capabilities
Use computer software to analyse consumers’ data and understand the strength and limitations of each software.
GLO3: Digital literacy
Analyse and interpret the output of a range of Customer analytics models in order to improve the decision making process.
GLO5: Problem solving
Demonstrate comprehensive understanding of Customer analytics models.
Demonstrate ability to communicate the findings in writing in a way that is useful for both academics and practitioners.
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: students must achieve at least 50% of the marks available on the final exam.
The texts and reading list for the unit can be found on the University Library via the link below: MIS784 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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